Social media video production in Washington, DC

Short, platform native video for LinkedIn, Instagram, and TikTok. We shoot and cut content built to actually get watched, not just posted.

One great video with no plan produces crickets

We have watched clients spend real budget on a single polished video, post it once, and hear nothing back. Social platforms reward frequency and native formatting, not production value alone. A vertical cut with captions built for LinkedIn scroll speed will outperform a beautifully lit sixteen by nine spot dropped into a feed as is.

So we plan for social from the shoot itself. That means capturing vertical and horizontal in the same setup, shooting extra b-roll and reaction footage specifically for cutdowns, and building a posting cadence into the deliverable instead of handing over one hero file and calling it done. Social content packages start at $2,500, see the full social media video pricing.

What we produce

Short-form brand and announcement videos cut for LinkedIn and Instagram feed, in both square and vertical formats.

Event cutdowns turning a single day of conference or association coverage into a week of posts: speaker clips, attendee reactions, recap teasers.

Testimonial and social proof clips pulled from full interviews and re-cut short for feed distribution.

Recurring content series for organizations that need a steady publishing cadence rather than one video a quarter.

Beauty Blogger Shooting New Video

Recent work

Our Visit Alexandria social media recap is a straightforward example: real engagement numbers, cut for feed. We have also produced Instagram-specific promos going back to FamilyLifeLine’s Chocoholic Ball and an Instagram teaser for a wedding that was later featured nationally by The Knot. The gallery below is pulled from full productions; ask us about the social cutdowns each one produced.

How a social project runs

We start with your posting cadence and work backward: how many pieces a month, on which platforms, for how long. That determines the shoot day, not the other way around. One production day is scripted to generate weeks of native cuts rather than a single asset.

Turnaround on cutdowns is typically faster than a full brand video, since the raw footage is already shot. Ask about a retainer if you need a steady monthly cadence rather than one-off projects.

Frequently Asked Questions

Most social work is priced by the shoot day plus the number of cuts you need out of it. One production day built to generate a batch of clips is far more cost-effective than shooting one video at a time. Tell us your posting cadence and we will build the shoot around it.

Plenty, because we shoot for it on purpose. Capturing vertical and horizontal in the same setup, grabbing extra b-roll and reactions for cutdowns, so one production day can feed weeks of posts instead of producing a single hero file.

You can, and for some things you should. But there is a reason your phone videos and a produced piece feel different: framing, lighting, audio, and an edit built for how people actually scroll. We plan for captions-off viewing and platform-native formatting so the video earns the watch.

We focus on producing content that performs, formatted correctly for each platform. If you want an ongoing cadence rather than one-off projects, ask about a retainer, that is how most organizations keep a steady social presence without a shoot every week.

LinkedIn, Instagram, TikTok, YouTube Shorts, Facebook, whatever your audience is on. We cut the right aspect ratios and lengths for each rather than stretching one master file to fit everything.

Yes, and for social it is usually the smart move. A monthly retainer keeps a steady cadence going without a one-off negotiation every time, which is what social platforms actually reward.

Yes. Captions are non-negotiable for social since most people watch with the sound off, and we build in branded graphics and text so the video works on mute.

Who this is for

Associations and nonprofits publishing member and donor content, advocacy groups building an audience around a campaign, and companies that need a consistent LinkedIn presence rather than an occasional one-off video. For full production and brand story work see corporate video production, and for conference or association event coverage see event videography in Washington, DC.

A video podcast is one of the most efficient ways to generate a steady stream of social clips.