Commercial video production in Washington, DC
Advertising and campaign video built to run in paid media, not just sit on a website. Digital ads, product spots, and campaign videos for brands and organizations across DC.
Advertising and campaign video built to run in paid media, not just sit on a website. Digital ads, product spots, and campaign videos for brands and organizations across DC.
Corporate video talks to people who already know you: staff, members, stakeholders. Commercial video has to work on someone who has never heard of you and is about to scroll past. That changes the brief. The hook has to land in the first three seconds, the message has to survive being watched with the sound off, and the edit has to hold up next to whatever paid media it is running alongside.
We have produced campaign spots for a national CNN campaign, a B-corp coffee brand launch, and dental and healthcare advertising, alongside our standard corporate video production work. If your goal is an internal or stakeholder-facing video rather than paid advertising, that page is the better fit. Commercial production runs $11,000 to $15,000, see the full commercial video pricing.
Digital and social ad cuts built in the aspect ratios and lengths each platform actually requires, not a single master file stretched to fit.
Product and service spots that sell a specific offer rather than a general brand feeling.
Campaign videos designed to run alongside a broader paid media push, with multiple length cutdowns from one shoot.
Motion graphics and animated explainers where live action is not the right tool for the message.
Past campaign and commercial work includes a CNN Hero of the Year campaign spot, a product launch promo for a B-corp coffee brand, and a motion graphics reel for MedStar Health. The gallery below shows full productions across corporate, brand, and campaign work.
We start with where the video is running and what it needs to do there. That determines the length, the aspect ratios, and whether we need multiple cutdowns from a single shoot day. Scripting and storyboarding happen before anyone shows up with a camera, so the edit is not being figured out in post.
If the piece is running in paid media, tell us the platforms and budget up front. It changes how we shoot and cut it.
Corporate video talks to people who already know you. Commercial video has to work on someone who has never heard of you and is about to scroll past. Different brief entirely, the hook has to land in three seconds and survive being watched with the sound off.
It depends heavily on whether you need talent, locations, and multiple cutdowns, so there is real range here. A straightforward product spot is very different from a campaign with paid talent and several platform versions. Tell us where it is running and we will scope it.
Yes, and you need them. A single master file stretched to fit every placement underperforms. We cut the aspect ratios and lengths each platform actually requires from one shoot.
Scripting, storyboarding, casting, location, shoot, and edit. For campaign work especially, we lock the script and boards before anyone shows up, so the edit is not being figured out in post.
Yes, when a spot needs it. We can cast and direct paid talent, or work with your own people if the piece calls for real faces from your organization.
Yes, and you should tell us up front if it is running as paid. Where and how a spot runs changes how we shoot and cut it, and how many versions you need.
It depends on placement, a pre-roll ad, a social spot, and a broadcast commercial all want different lengths. We usually cut several durations from one shoot so you are covered across placements.
Companies and organizations planning a paid media push, a product or service launch, or a public awareness campaign. If you need social-first content for organic posting rather than paid placement, see social media video production. For event coverage see event videography in Washington, DC.
For animated explainers rather than live action, see motion graphics and animation.