Pricing

How much does video production cost?

Most production companies make you book a call before they will give you a number. We know your time is valuable, so we won’t make you waste 30 minutes on the phone to give you a price. It’s all here. Build an estimate in about a minute. No email, no phone call, nothing to unlock.

Most video production in Washington, DC costs between $2,500 and $15,000, depending on scope, crew size, and shoot days.

Pricing Calculator

Answer each step below and your estimate builds as you go. It takes about a minute, and you see the number before anyone asks for your email.

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How much does video production cost in Washington, DC?

This is our full video production pricing for Washington, DC: package rates by service, event and conference coverage, social media packages, add-ons, and crew day rates. Most projects fall between $2,500 and $15,000, depending on how many shoot days it takes, how large a crew you need, and how much time goes into the edit after we wrap. A single testimonial video and a multi-day conference shoot with a full crew both count as “video production,” but they land in very different places on that range. Here is the actual breakdown.

Video production rates and packages by service

ServiceWhat it coversTypical range
Corporate video
Client or member testimonialsReal people telling your story for you$2,500 to $4,000
CEO or executive messageA leader speaking directly to staff, members, or clients$3,500 to $6,500
Internal communicationsTown halls, announcements, all-hands messages$3,500 to $6,500
Training and onboardingBring new hires or members up to speed$3,500 to $6,500
Brand story filmThe flagship piece about who you are and why it matters$12,000 to $15,000
Event and conference coverage (prices are for one full day of coverage)
Conference highlight recap onlyThe full story of your event in one polished video$4,500 to $6,000
Full conference packageHighlight recap, sizzle reel, and on-site attendee interviews$8,500 to $13,000
Event sizzle reelA short, high-energy cut built to promote next year’s event$2,500 to $4,000
Panel or keynote recordingA clean, usable recording of one session$1,500 to $3,000
On-site attendee testimonialsInterviews captured while the energy is high$1,500 to $3,000
Event photographyA full edited photo gallery from the day$2,000
Three-day annual meeting, recap onlyA multi-day conference with a highlight recap$10,800 to $14,400
Three-day conference, full packageRecap, sizzle reel, and attendee interviews across three days$20,400 to $31,200
Social media content packages
The SparkTwo hour shoot, up to 5 vertical reels$2,500
The Essential CutHalf day shoot, up to 15 reels$3,500
The Consistent CreatorFull day shoot, up to 30 reels$5,000
Commercial ads
Commercial, your conceptYou bring the idea, we bring it to lifeFrom $11,000
Commercial, full creativeWe develop the concept, script, and storyboards with youFrom $15,000

Half day events run about 35 percent less than a full day. Each added day costs less than the first: two days is 1.7 times the one day price, three days is 2.4 times. The calculator above does this math for you.

What your budget gets you

Every tier below includes planning, crew, gear, editing, licensed music, three rounds of revisions, and standard delivery in two to four weeks.

BudgetWhat it typically coversExamples
Around $2,500One focused shoot and one finished video, or a short social batchA client testimonial, an event sizzle reel, The Spark social package (5 reels)
Around $5,000A full shoot day with a polished main videoA CEO or internal communications video, a one-day conference highlight recap, The Consistent Creator (30 reels)
Around $10,000A full event package, or several deliverables from one productionA one-day full conference package (recap, sizzle reel, attendee interviews), or a recap plus session recordings
Around $15,000Flagship work with more locations, a larger crew, or full creative developmentA brand story film, a commercial with full creative, or a three-day annual meeting recap

Real projects behind these numbers

Numbers are easier to trust when you can see the work behind them. These are real projects for the kinds of organizations we work with every day.

Add-ons and adjustments

Add-on or adjustmentWhat it coversCost
Social cutdownsVertical clips built from footage we already captured$1,500
Drone footageLicensed operator, airspace permitting$1,800
Hair and makeupOn camera, everyone looks better for it$1,500
Expedited timelineOne week turnaround+25%
Rush timelineUnder a week+50%
24 hour turnaroundDelivered within 24 hours+75%
Travel outside the DC metroCovers travel, lodging, and crew time+$2,000 to $4,000
International travelCovers international travel and logistics+$4,000 to $7,000

Crew for hire day rates

These are all-in day rates per person, with kit fees already included, based on a standard 10 hour day. Overtime past hour 10 is billed separately.

DepartmentRoleDay rate
CameraDirector of Photography$800 to $3,200
CameraCamera Operator$400 to $950
Camera1st AC$500 to $1,000
Camera2nd AC$400 to $750
CameraDIT$700 to $1,650
CameraBTS Shooter$400 to $900
Lighting and GripGaffer$575 to $1,400
Lighting and GripBest Boy Electric$500 to $1,000
Lighting and GripKey Grip$575 to $1,350
Lighting and GripGrip$400 to $900
SoundSound Mixer$825 to $1,850
SoundBoom Operator$400 to $850
ProductionDirector$800 to $2,000
ProductionProducer$800 to $2,000
Production1st AD$625 to $1,350
ProductionScript Supervisor$460 to $875
ProductionProduction Coordinator$350 to $650
ProductionProduction Assistant$175 to $425
ProductionLocation Scout$350 to $750
SpecialtyTeleprompter Operator$500 to $800
SpecialtyLive Stream Engineer$700 to $1,500
SpecialtyDrone Operator$600 to $1,200
SpecialtyPhotographer$800 to $2,000
SpecialtyHair and Makeup Artist$425 to $1,050
SpecialtyHMU Department Head$600 to $1,300
SpecialtyWardrobe Stylist$400 to $800

Every project is quoted with a fixed price and an itemized breakdown before anything starts. If your budget is below these ranges, tell us upfront and we will tell you honestly what is possible, even if that means adjusting the scope to fit.

FAQs

Why do you publish prices when most production companies will not?

Because you should not have to sit through a discovery call just to learn whether we are in your range. Most shops treat the number as leverage. We would rather you find out in a minute, decide for yourself, and only reach out if it makes sense. If we are too expensive for this project, it’s better that you know now than after two meetings.

Is the estimate from the calculator what I will actually pay?

It is an honest range, not a bait number. It is built from the same rates we quote every day, so most projects land inside it. Once we talk through the details, you get a written scope with a fixed price and an itemized breakdown. That fixed number is what you pay. If something changes the scope later, we tell you what it costs before we do it.

What actually drives the price up or down?

Four things, mostly. How many shoot days it takes, how big a crew the setup needs, how much editing is involved, and how many final cuts you need out of it. A single testimonial with one subject runs $2,500 to $4,000. A full brand story film with multiple locations and a larger crew runs $12,000 to $15,000. Everything else lands between those two poles.

How much does a 2 or 3 minute video cost?

Length is not what sets the price. A two minute client testimonial runs $2,500 to $4,000, while a two minute brand story film runs $12,000 to $15,000. The difference is everything behind those two minutes: how many shoot days, how many locations, how big a crew, and how much editing and graphics work it takes. Tell the calculator above what you need and it will price the real scope.

Do you price video by the finished minute?

No. Per-minute pricing shows up a lot online, but it breaks down fast, since a 60 second sizzle reel can take more editing than a five minute interview. We price by scope, meaning shoot days, crew, editing, and deliverables, and we publish those rates on this page so you can check the math yourself.

How much does conference or event video cost?

One full day of conference coverage with a highlight recap runs $4,500 to $6,000. A sizzle reel to promote next year’s event runs $2,500 to $4,000, and individual panel or keynote recordings run $1,500 to $3,000 each. Multi-day conferences cost less per day than a single day, so a three-day annual meeting with a highlight recap runs about $10,800 to $14,400. Crew, gear, and planning are included in all of it.

How much does a CEO video cost?

A CEO or executive message video typically runs $3,500 to $6,500. Where it lands depends on how many cuts you need, whether we film in one location or several, and how much graphics work goes into the edit. Planning, crew, gear, editing, and three rounds of revisions are included.

What is included in the price?

Planning, crew, gear, and editing are all in the number you see. That means pre-production and scripting, the shoot day with our team and equipment, color grading, titles and lower thirds, licensed music, and final delivery in the formats you need. There are no surprise kit fees or equipment line items bolted on afterward.

How does payment work?

We ask for a 50 percent deposit to reserve your shoot date, and the remaining 50 percent is due when we deliver your final files. We accept purchase orders, offer net-30 invoicing for organizations that pay on terms, and take credit card or ACH. Weekend shoots are billed at 1.25 times the standard rate, since crew is harder to book on Saturdays and Sundays.

How many rounds of revisions do I get?

Three rounds are included on every edit, which is almost always enough when the scope is clear up front. We build in a review point after the first cut so feedback from your team arrives together rather than in a dozen separate emails over three weeks.

How fast can you turn it around?

Standard delivery is two to four weeks from the shoot day to the final file, and that is included in the base price. If you need it inside a week, expedited adds 25 percent. If you need it in less than a week, rush adds 50 percent. Those surcharges cover the reality of pushing other work aside and putting an editor on it full time.

Do you charge travel fees around the DC area?

No. DC, Northern Virginia, and Maryland are our home region, and there are no travel or mileage fees anywhere in the metro area. Shooting elsewhere in the country typically adds $2,000 to $4,000 to cover flights, lodging, and crew travel time. International work runs $4,000 to $7,000 depending on the logistics.

What if my budget is lower than the estimate?

Tell us the number anyway. There is usually a version of the project that fits, whether that means one shoot day instead of two, a smaller crew, or capturing everything at an event you are already running and cutting several pieces from that footage. We would rather build something that works inside your budget than talk you into something you regret.

Can we get social clips out of the same shoot?

Yes, and it is usually the best value on the whole list. Social cutdowns run $1,500 and use footage we have already captured, so you are paying for editing rather than another shoot day. Most clients who skip this end up wishing they had not, because the main video gets posted once and then sits there.