One day a year, Leukemia & Lymphoma Society (now known as Blood Cancer United) survivors, volunteers, and researchers converge on Capitol Hill from across the country. We turned that single day into a content library the organization is still using years later.
Capitol Hill Lobby Day only happens once a year for LLS. Survivors, volunteers, and researchers fly in from across the country, spend one day walking the halls of Congress, then scatter back home until next year. Most organizations would treat that as a single event to cover. LLS saw it differently, they saw the one day a year their entire advocacy network was actually in the same city.
So the ask wasn’t just film our Lobby Day. It was help us build something we can use for years, not just this week.
That meant the planning had to happen well before shoot day. We built out the entire schedule hour by hour with the LLS team, mapping exactly where their key people would be between lawmaker meetings, and finding the small windows where we could actually pull someone aside for a real interview instead of a rushed hallway soundbite.
Locations got scouted. Interview questions got locked in advance. Shot lists got built. None of that is exciting to talk about, but it’s the reason the actual day went smoothly instead of us improvising in real time on Capitol Hill.
On the day itself, we shadowed the LLS team through the halls of Congress, camera ready for the handshakes, the meetings, and the moments where a survivor told their story to a lawmaker who could actually do something about it. The goal wasn’t a highlight reel of people standing around a building, it was capturing what advocacy actually looks like in the room.
Editing this kind of footage isn’t something you hand off cold. We sat down with the LLS team, who know their own mission better than anyone, and worked through hours of testimonials together to find the moments that actually mattered.
Three rounds of revisions are built into how we work, not because the first cut is usually wrong, but because the client knows things about their own story that we don’t, and the final video should reflect that. One day of coverage turned into a highlight video, a set of individual testimonial videos, a full photo gallery running into the hundreds of images, and professional headshots for LLS staff and leadership.
LLS has pulled from that library for years, on their website, in social campaigns, in donor outreach, long after the actual Lobby Day wrapped. They’ve brought us back to cover it every single year since, which is honestly the best review a case study like this can get.
See how we approach video production for associations and nonprofits, or our broader event videography page.