User-generated content (UGC) is powerful due to its raw, genuine feel. But even if you’re creating the videos yourself, you can still achieve that authentic vibe! Here’s your how-to guide:
1. Ditch Perfection
- Don’t overthink the setting: Messy rooms, casual outfits, and unplanned backgrounds all contribute to the relatable feel.
- Embrace the handheld look: Don’t worry about super-steady footage. Shaky camerawork and impromptu zooms feel more natural, like a friend filmed it.
- Lighting doesn’t need to be studio-quality: Natural light is your friend! A bit of graininess (slight visual noise) also adds to the real-world charm.
2. Prioritize Storytelling
- Keep it short and sweet: UGC videos are often quick, with people getting to the point rather than rambling.
- Emotions over polish: A genuine smile, a funny mishap, or an excited reaction are more engaging than overly scripted lines.
- Showcase real experiences: Using your product in an everyday setting is way more relatable than a traditional staged ad.
3. Editing for Authenticity
- Minimal cuts: Let long, natural takes exist rather than quick editing tricks.
- Casual music: Upbeat pop tracks feel less genuine than simple, relatable tunes.
- Text that feels handwritten: If using text overlays, opt for imperfect fonts rather than sleek corporate ones.
4. Focus on the Person, Not the Product
- Let their personality shine: Encourage whoever is in the video to be themselves rather than an actor.
- Highlight relatable problems: How does your product/service solve an actual issue they face?
- Reactions are key: Capture moments of genuine joy, surprise, or relief when using your product, not just staged smiles.
Extra Tips:
- Observe actual UGC: Watch how real users film themselves to catch the nuances that create the style.
- Don’t be afraid to experiment: There’s no one-size-fits-all formula. Try different things to find what suits your brand.
- Consistency matters: A few UGC-style videos sprinkled amongst polished ads is less effective than a dedicated focus on this aesthetic.
By following these guidelines, you can create branded videos that feel less like advertisements and more like genuine recommendations from a friend. Get ready for deeper engagement and trust with your audience!
