You’ve spent countless hours scripting, filming, and meticulously editing a fantastic video. The production value is top-notch, and you’re convinced you’ve created a masterpiece. You upload it to YouTube, share it on your social media platforms, and eagerly await the flood of views. However, days turn into weeks, and your view count remains disappointingly low. What’s going wrong?
While high production quality is important, it’s not the key to viral video success. Here are five common reasons why your videos might be struggling to find an audience:
1. Lack of Marketing Strategy
“Build it, and they will come” simply doesn’t apply to online content. A compelling video is just the starting point. Posting it on your inactive Youtube account and dormant Instagram account is is a recipe for failure
- Solution: Invest time and budget in promotion. Consider targeted advertising campaigns. Look into social media ads, PPC, and Youtube pre roll ads. Collaborate with other creators in your niche, or reach out to online communities where your video would be valuable.
2. Missing the “Why?”
Many corporate videos focus solely on the “what” – the product, the service, the company facts. But the most effective videos connect with viewers on a deeper level. Why should anyone care?
- Solution: Before filming, define the video’s purpose. Are you solving a problem for potential customers? Educating the industry? Highlighting your brand’s unique values? Weave this into a story that makes your viewer care.
3. Unfocused Content
Are you trying to do too much in a single video? If your video lacks a clear focus or has a rambling intro, viewers are likely to lose interest quickly. People have short attention spans in the online world.
- Solution: Keep your videos focused on a specific theme, problem, tutorial, or piece of entertainment. Get to the point quickly in those first few seconds to hook the viewer.
4. Dry and Overly Corporate
Even with B2B audiences, ditching the stuffy corporate jargon is vital. People watch videos because they want to be informed, inspired, or entertained.
- Solution: Inject some personality! Use a conversational tone, tasteful humor, or authentic testimonials to make the video more engaging. Remember, you’re not just promoting a company; you’re building connections with real people.
5. Neglecting Calls to Action
You’ve hooked a viewer; now what? Every corporate video should have a clear next step you want the viewer to take.
- Solution: Add a strong call to action. Do you want them to visit your website, subscribe to a newsletter, or contact you for a quote? Make it easy and obvious for interested viewers to follow through.
Remember: High Production Value Isn’t Enough
While having a polished video is important, it’s not the sole factor determining success. Strategic titling, optimized searchability, and proactive promotion are crucial for ensuring your hard work actually gets seen.
By following these tips and nurturing a community of interested viewers, you’ll put yourself on the path to well-deserved viewership growth. If you have any more questions, feel free to contact us below.
