Video isn’t just a trend; it’s a marketing powerhouse. If you’re not leveraging video in your 2024 strategies, you’re missing out on a massive opportunity to connect with your audience, boost engagement, and drive conversions. Don’t believe us? These eye-opening stats will change your mind:
- Video is the King of Content:
- A whopping 82% of all internet traffic in 2024 will be video content. (Cisco)
- This means your audience is actively seeking out videos, and if you’re not providing them, they’ll find them elsewhere.
- Higher Retention and Recall:
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Insivia)
- Video is a far more effective way to educate and inform your audience, making your content memorable.
- Boost Your Social Media Reach:
- Video posts on social media generate 1200% more shares than text and image posts combined. (SmallBizTrends)
- Video content is the key to going viral and expanding your brand’s reach.
- Mobile Video Consumption is Exploding:
- 92% of mobile video consumers share videos with others. (Wordstream)
- People are watching videos on their phones more than ever, and they’re eager to share content they enjoy.
- Video Drives Sales:
- Including a video on a landing page can increase conversion rates by 80%. (Unbounce)
- Video is a persuasive tool that can significantly impact your bottom line.
- Search Engines Love Video:
- You’re 53 times more likely to show up first on Google if you have a video embedded on your website. (Moovly)
- Video can significantly improve your SEO efforts and help you rank higher in search results.
- Video Builds Trust and Authenticity:
- 57% of consumers say that videos gave them more confidence to purchase online. (Animoto)
- Video humanizes your brand and helps establish a deeper connection with your audience.
- Live Video is Taking Over:
- 82% of people prefer live video from a brand to social posts. (Livestream)
- Live video offers an authentic, real-time way to engage with your audience and build a sense of community.
Don’t Get Left Behind
The stats don’t lie. Video is the future of content marketing. Whether you’re creating short social media clips, product demos, educational webinars, or live Q&As, video is a powerful tool that can transform your marketing efforts in 2024.
Pro Tip: Get creative with your videos! Experiment with different formats, styles, and platforms to find what resonates best with your audience.
Are you ready to take your marketing to the next level with video? Contact us below
