Video content is an incredibly powerful tool for communicating with your employees—it’s an effective way to introduce new policies and procedures, explain them, and remind employees of their responsibilities. It’s also an effective way to communicate with outside stakeholders like investors and partners. Video content can show them what they need to see in order to trust you and feel confident in what you’re doing (or not doing).
And there are other benefits of video content too! Video contents are great for improving search rankings and SEO, which means potential clients can find your videos more easily on Google. You can also use video as a training tool—studies have shown that people retain over 90% of what they see compared with 10% from reading text-only materials. And last but not least, videos are just plain fun! People love watching them because they’re engaging and entertaining.
The Importance of Video content for Internal Communications
Creating a communication culture is one of the most challenging aspects of managing an internal communications program. People are busy and often focused on their tasks and responsibilities. It is difficult to get them to take time out of their day to attend meetings or read memos. And yet, fostering a collaborative work environment with trust and openness is critical to the success of any organization.
Your company suffers when employees feel like they can’t ask questions or offer feedback without fear of reprisal. There must be channels by which team members can share what they’re working on and how they feel about it. That’s why internal communications programs have turned to video for internal communications to open up communication lines in the modern workplace.
1. Videos provide a consistent message to employees
If you’ve ever been part of an organization with a complicated set of processes and procedures, you’ve probably witnessed the confusion that ensues when employees don’t understand how they should be doing something. This is usually because there hasn’t been any effort to communicate how things work. And it’s not just policies and procedures that need to be explained. You must clearly articulate your company’s strategic goals, mission, and values.
The performance metrics used to measure success should be visible to all employees. The issues the organization faces and what is being done about them should be transparent. The problem is that many ways to share this information are not ideal. Memos and emails are limited in the type of information they can convey. And it’s even more difficult when an organization has multiple offices.
2. Videos save costs by streamlining internal communications
As mentioned in the previous section, many of the ways to communicate information are limited. And this is especially true for remote teams. In-person meetings are ideal, but they simply can’t happen all the time. This is where video tools can be incredibly helpful. With video, information can be demonstrated and discussed in a way that doesn’t require printing out and putting on a bulletin board.
If you’re looking to update your benefits and HR policies, for example, a video recorded by the head of HR can be a great resource to refer to. A video, recorded engagingly and informally, can be much more effective than a printed document.
3. Videos improve remote work
The rise in remote teams has created unique challenges for those running internal communications programs. Traditional methods of staying connected can fall short. Emails don’t convey emotion or tone and are easily misinterpreted. Group chats are great for maintaining a high communication volume, but they don’t always encourage structured and focused conversations.
Remote teams also struggle to get together in person. Getting everyone in the same place simultaneously can be a big undertaking. This is especially true for organizations with multiple offices. Video for internal communications can help ease these issues. It allows remote teams to get together virtually and feel like they’re in the same room. And video is an effective tool for conducting structured and focused conversations.
4. Videos improve and reduce costs for your onboarding process
A lot of effort goes into onboarding new employees. The process is designed to be informative and helpful to new hires as they settle into new roles and responsibilities. There’s a lot of explaining to do about benefits, company policies, and strategic goals. But it can be time-consuming for HR and the managers and supervisors who lead those sessions.
Video for internal communications can be a helpful tool in the onboarding process. It allows you to condense the information that needs to be shared and provides a useful reference for new employees to return to as they settle into their new roles.
8mediagroup: The Company to Solve Your Communication Problems
Creating your own videos could be a long and arduous process without the right expertise. This is why 8mediagroup is here to help you. We’re a video production company based in Washington, DC that helps brands connect with their target audience by using effective video content. Work with us, and you’re sure to get resonating results.
5. Videos are more effective at engaging employees
One of the biggest challenges with internal communications is getting employees to pay attention. Many factors contribute to this. People generally don’t like to spend time reading. They’re busy with their work and personal lives. Information often feels overwhelming and not applicable to their specific situation.
Video for internal communications can help to address all of these concerns. It provides a more engaging format for information. You can tailor it to specific roles, functions, and organizational locations. And you can distribute it in several ways, and at different times of the day, so it doesn’t feel like work.
Why Video Content Marketing Is The Future of Marketing
Video marketing is fast becoming the go-to marketing strategy for businesses of all sizes. Video is everywhere, from TV and online ads to social media and the proliferation of video-sharing sites like YouTube, Vine, Instagram, and Snapchat. We live in a visual world – where images and video are more important than ever. With the rise of mobile devices, video marketing has become a key part of every digital marketer’s toolkit. Video is also one of the most effective ways to market your business online today. Below are some of the reasons why video marketing is the future of digital marketing for businesses and how you can hop in.
1. Improved search engine results
If your business is on the up, you’ll be rewarded with increased traffic and higher conversion rates. One of the main reasons for this is that Google rewards sites that contain videos. With video SEO, companies can expect a boost in organic search traffic of up to 80%! Video content is king in digital marketing, and Google rewards sites that publish videos because they’re a better user experience.
Video is processed 60,000 times faster in the brain than text. Your potential customers can absorb your message quicker if it’s delivered in video. Video marketing is the future of marketing because it directly impacts your SEO. Google’s algorithms love video, so your page will likely rank higher in the search results than static content.
2. Audiences are ten times more likely to share and engage with video content.
Video is the most effective way to connect emotionally with your audience. It’s a fact that people are ten times more likely to share a video than other types of content. Once you’ve created a video, you can repurpose and distribute it across your social media channels. And because video is so shareable, you can rest assured that your video will reach many people – many of whom may not have heard of your business otherwise.
3. Video content has measurable feedback built right in
When you create a blog post or other static content, there’s no way to know if it’s having an impact. With video, however, you’ll be able to tell if it’s resonating with your target audience by tracking metrics such as views, watch time, and shares. You’ll be able to see where your audience is dropping off and where they are engaging, allowing you to adjust your video content as you go along.
4. Video is ideal for mobile marketing.
With more than 50% of all web traffic coming from mobile devices, it’s clear that people are increasingly accessing the internet via their smartphones and tablets. You’ll have to create multiple versions for different screen sizes with static content marketing. However, with video, you can create a single piece of content that works perfectly on all devices. Not only will this make it easier for your audience to digest your message, but it’ll also save you time and energy.
5. Video inspires action
You can create explainer videos to explain your product or service and get your audience to take action. For example, you could create online videos asking your audience to sign up for your mailing list. You could also create a video where you ask your audience to share your video with their colleagues and friends. Taking this action will help you to spread the word about your business.
6. Video empowers consumers
Video marketing allows you to visually show your potential customers the benefits of your product or service. It also allows you to address any potential pain points or concerns your customers might have. This empowers consumers to make an informed purchasing decision. When you sell people something, you’re also selling them an idea. With video, you can better communicate the value of your product or service. With the power of video, you can win over more customers and have them return to buy from you again.
7. Video content have a high ROI
Video marketing is a highly measurable channel. A report by Wyzowl’s State of Video Marketing Survey found that report 86% of marketing experts believe the video to be the most effective type of content in 2022. It makes sense, as videos have proven to drive a ton of value for online and offline businesses.
A Forbes article indicates that over 50% of marketing experts agree that companies that include video in their marketing campaigns see an increase in their return on investment. The ROI of marketing videos is even higher than that of search engine optimization, making it one of the best ways to increase your business’s visibility. You can track your videos’ performance using various tools, such as Google Analytics, social media monitoring tools, and YouTube data. This data can give you insights into which videos resonate with your audience, what they want to see more of, and how much traffic each video drives.
8. Videos build brand affinity.
People who watch video content are likely to feel good about the brand that published it. A study from the University of South California found that people who watched a video about a brand were more likely to feel positive about that brand. Additionally, the study found that this additional exposure to a brand increased people’s willingness to purchase from that brand.
Video marketing is also a great way to foster relationships with influencers. When you partner with another brand or influencer to create video content, you’re creating something that your respective audiences will appreciate and want to share. This type of cross-promotion can help you reach new audiences while strengthening your relationships with current ones.
9. Videos are more likely to go viral.
It’s unlikely that you’ll ever find a definitive answer to the question, “Why do some pieces of content go viral while others flop?” But there are some commonalities between viral videos. The most common include humor, interesting/weird content, and a positive/uplifting message. Videos can be highly engaging, and people are more likely to be drawn to click on a video than a long-form article.
Creating videos increases your chances of catching people’s attention and prompts them to share your content with friends and family. When people share your video content, it can drive tons of traffic back to your website and help you earn more leads.
10. Video content can increase click-through rates in email newsletters.
Many businesses use email newsletters to communicate with current customers and leads. While you can use this opportunity to share helpful information and drive people to your landing page, you’re limited in the types of content you can include in the email. A video can be a great addition to an email newsletter. It can serve various purposes, such as introducing your brand, explaining a new product, or teaching people how to use it.
Conclusion
In conclusion, video is a useful—if not absolutely necessary—tool for communication. From public relations to internal memos, companies can no longer afford to ignore the power of video to connect with their audiences. Videos are a fun and captivating way to broadcast news, deliver internal communications, and boost organizational morale.
Additionally, the benefits of video marketing are endless, from search engine optimization to an increase in open rates and conversion. With all of these new channels opening up to your company, how will you decide how and when to incorporate video into your marketing strategy?
