Okay, let’s start this off by painting a quick scenario. You’re a brand owner pushing your brand on all fronts: social media posts, blog posts, email marketing, and the like. While you’ve seen good returns, you believe you can do better. Well, if you belong to that category, then the next thing to try is using video content. Or have you been trying video marketing, and it’s not yielding the dividends you’ve expected? Whichever group you belong to, we’ve got you covered.
But why exactly should you believe video marketing is the next step for marketing your brand? This stat from other brand owners should help you with that. According to reports, 83% of brands and businesses who participated in this survey alluded to seeing good returns on video content marketing. Want to know other reasons why? Then, the next section is for you.
6 Reasons Why Video Content is Great for Brand Marketing
Explained below are the six reasons why video content is the next marketing strategy you need to take seriously.
1. It Breeds Trust in Prospective Clients
There’s no better way to build trust with new clients than by advertising to them with video content. Video is one of the best ways to trigger emotional responses from a human. With the music, concept, and various other elements available, you can easily create strong bonds with people. This makes it easier for cold prospects to find your brand to trust you and your products.
If you could even get them to watch more of your videos, they could feel like an old client after watching three or four videos about your brand. If you’re conversant with business, you’ll know trust is the first currency that needs to be exchanged before actual money. Once a prospect trusts you, they can patronize your brand. According to a survey, over 50% of customers gained the confidence to patronize a brand after watching a promotional video of their product.
2. People Prefer Video content to Any Other Type of Content
Imagine having to choose between reading a blog post about a product you want to buy or watching a video about its uses. Many will go for the video. The reason for this isn’t far-fetched. Most people have a short attention span and decide whether to discard or go through a particular post within seconds.
However, by catching their attention with a well-crafted video, you should be able to pique their interest in your brand. Also, many people prefer the visual explanation of a topic as our primary sense is visual. Statistics show that 69% of website users prefer watching videos to reading text when trying to learn about a product or service. So, if you plan to launch a product or introduce your brand, a landing page explainer video is the perfect way to do this.
3. Video content Get Higher Search Rankings
Have you ever noticed that YouTube videos tend to get ranked first when searching about a particular topic? This shows how much videos have become important in present-day video marketing strategy. In fact, if you have a video in a blog post or article, your page is 53 times more likely to reach Google’s first page. This shows how much videos have become essential in present-day video marketing strategy. Also, the acquisition of YouTube by Google made the search engine company rever videos an important factor in their ranking algorithm.
Besides that, YouTube accounts for half of the daily video traffic (with over 1 billion hours of video viewed daily) among all social channels. This just shows how much of a goldmine for advertisement the platform is. By embedding YouTube videos in your posts, you could get your web pages to have much more visibility.
We also understand what is going through someone’s mind right now: Creating videos for YouTube seems like a lot of work. Well, that’s only a myth for those who don’t understand what to do. We’ll address this in much detail alter. Stick with us.
8mediagroup: The Video Consultant You Need
Are you dry for ideas on the type of videos you should make for your brand? Or do you have ideas and don’t know how to implement them into making a video? That is where 8mediagroup can easily help you. We’re a video production company that works hand-in0hand with our clients to give them the desired results. We’re the top choice for you, whatever type of video you have to make.
4. Improved Conversion and Click-Through Rates
If you’ve been looking for a way to increase conversion rates, using videos is a great choice. For such a marketing tool that already builds trust, it is not surprising it also helps you make more conversions. According to a survey by Hubspot, marketers report that using marketing videos in their work helps increase conversions by 80%.
Also, videos are a great way to increase the click-through rate for your videos. Statistics from a survey show that including a video in your first email to a cold client increases clickthrough rates by a whopping 96%.
5. Showcase Your Brand’s Identity
One of the best ways to endear your brand to your prospects is by showing them more about the brand. What does your brand stand for? In fact, you could do a logo reveal, showing the components of your logo and what they all stand for. Videos like this make clients trust your brand even more. Remember we mentioned earlier: trust is the first currency exchange in business.
Also, you could showcase the various teams working to make the brand function. This is a common tactic among brands. By showing your various employees in action and interviewing them about goofy things and even work, clients can have a sense of personal belonging to the company. This helps your clients understand how the brand functions and builds stronger bonds.
6. Videos are Perfect for Mobile Users
It’s now evident that the future of online businesses and marketing is on the mobile phone. Many people spend a large percentage of their days on their mobile phone scrolling through endless content. This is why much of the marketing content nowadays is optimized for phones. So, making optimized videos for mobile phones gets your brands in the face of prospects.
Also, many people access their social media platforms on their mobiles. Hence making social media videos and promoting them is a great way to access more people. So, just in case you have a funny video or storytelling video for your brand, the best place to share it is on social media. This is because statistics show that funny videos tend to get shared among more people, promoting the chances of going viral. Where else is better to go viral than social media?
How to Make Your Video Content Stand Out Among Others
Now that you know why video content is a must for your brand, you should also know how to make it work for you. There’s no doubt that many of your competitors are probably already in the business of making videos. So, how exactly can you stand out from the crowd?
1. Do a Market Survey
To stand out from the crowd, you need to find out what the crowd is doing. What are your competitors doing? What video ideas have they produced? You should also ask yourself; What new ideas can you come up with that are different from what your competitors have done? Also, if you like some of their videos, how can you add your twist to them?
2. Write a Captivating Script
After research, the script is the next most important thing in video making. You aren’t making videos for fun, so this isn’t a task to waltz your way through. Also, you need to ensure the video captivates the viewer’s attention within the first few seconds. In fact, marketers attribute captivating the viewers’ attention within a few seconds as the most important factor in creative converting video content (tied with promoting the video). You should make your video in such a way that the viewers would want to watch it till the end.
3. Determine the Appropriate Length
Knowing when to end your video is essential in making your clients watch the video to the end. Statistics show that the best length for a marketing campaign video should be between one to three minutes. We’d advise you to keep it to a maximum of two minutes. So, find a way to write a script that can captivate your clients’ attention within two minutes.
4. Include a call to action
Making a great video is nothing if you don’t include an instruction for your clients to follow at the end. Are you directing them to a product? Do you want them to visit your website? Calls to action direct instruction to your clients.
5. Promote the video content
Promoting a video is just as important as writing a good script. If you have a great video but depend on organic reach, you’ll be wasting a lot of potential conversions. Instead, promote the video on as many social platforms as possible, and you should see the desired results.
Conclusion
Brand marketing is a vital part of pushing your brand but adding video content to your marketing strategy is extremely vital. The reasons for this have been well explained in the piece above. Henceforth, we’d advise you to invest in video content, and you’d definitely notice the dividends.
