The confetti has settled, the roar of the crowd has faded, and all that’s left are the memories (and memes) of Super Bowl LVIII. But one thing that lingers long after the final whistle: the commercials. While some ads inevitably fall flat, others soar, becoming instant classics that spark conversation and laughter for weeks to come. So, let’s huddle up and dissect the best of the best from Super Bowl LVIII:
The Comedy Kings:
- Squarespace’s “Hello Down There”: Martin Scorsese directing Bill Murray in a musical reimagining of The Little Mermaid? Yes, please! This ad was pure comedic gold, a masterclass in blending nostalgia and humor.
- Michelob Ultra’s “Messi & Friends”: Who knew Lionel Messi had such fancy footwork outside the football field? This lighthearted ad was a crowd-pleaser, showcasing the superstar’s playful side while cleverly promoting the brand.
The Feel-Good Factor:
- Paramount Plus’ “Sir Patrick Stewart Does a Hail Arnold”: This heartwarming ad featured Sir Patrick Stewart channeling his inner Arnold Schwarzenegger to promote the vast library of content on Paramount Plus. It was a clever homage with a message of inclusivity and entertainment.
- Google Pixel’s “Javier in Frame”: “Javier in Frame” is a powerful and well-received Super Bowl ad that goes beyond traditional product promotion. It highlights Google’s commitment to accessibility while delivering a heartfelt story that resonates with viewers. This commercial is likely to be remembered for its positive message and emotional impact.
- e.l.f. Cosmetics‘ “In e.l.f We Trust”: This empowering ad celebrated diversity and self-expression through the lens of makeup. It was a refreshing and powerful message that resonated with viewers.
The Unexpected Twists:
- BMW’s “Talkin Like Walken”: This ad took a hilarious turn, featuring everyone speaking in Christopher Walken’s iconic voice. It was a bold move that paid off, leaving viewers both surprised and entertained.
Remember, what makes a “best” ad is subjective. This list merely highlights some of the commercials that generated buzz and resonated with viewers. Did your favorites make the cut? Share your thoughts in the comments below!
Bonus: Keep an eye out for the “USA Today Ad Meter,” which ranks the Super Bowl ads based on viewer votes. It’s always interesting to see how the popular vote aligns with critical opinion.
