This is hands down our favorite project in 2019. The St. James contacted us to create an exciting promotional video for their health club. The St. James is an AMAZING sports facility in Springfield, VA with almost every sport you can think of: football, basketball, baseball, golf, swimming, ice hockey, and rock climbing. But the Health Club which includes free weights, machines, and other workout equipment is a bit dwarfed in comparison to their massive swimming pools, football fields, and hockey rink. We wanted to bring attention to the health club in a big way.
We wanted to depart from the usual local Gym TV Commercial with smiling trainers in polo shirts helping clients lift weights for the first time. We aimed to appeal to the gym addicts. The people who put in work, break a sweat, and love getting in a good pump. The goal was to show people actually working out mixed with a bit of cool factor.
Visually, we put the viewer in a first person point of view as if he/she was in the gym with our athletes on camera. We shot mostly handheld to give the video a raw gritty in the moment feel. We wanted the viewers to feel the weights being lifted and dropped, the pedals spinning on the bikes, and the punching bag being hit.
The St. James was awesome to work with and gave us the creative freedom to brainstorm and execute our vision for them. We really enjoy shooting fitness because all of the dynamic and explosive movement looks awesome on video. If you have a fitness project that you would like to bring to life, contact us.
