Steal These Strategies: 5 Businesses Crushing It with Social Media Video
Social media video is a powerful medium for building brand awareness and engaging with your audience. Let’s dive into the strategies of five businesses that are doing it exceptionally well across various platforms.
1. Duolingo: Humor and Relatability
Duolingo, the language-learning app, dominates TikTok with its witty and relatable content. Their videos often center on their iconic green owl mascot in humorous situations, playing on current trends and internet humor.
- Takeaway: Don’t be afraid to inject humor and tap into cultural moments to make your brand instantly relatable to a younger audience.
2. Tracksmith Running: The Power of Community & Storytelling
Tracksmith, the stylish running apparel brand, excels at crafting inspiring videos that celebrate the spirit of running. Their content highlights the personal journeys of runners, the collective passion of the running community, and the transformative power of the sport.
- Takeaway: Connect with your audience on an emotional level by showcasing authentic stories that align with your brand values. Build a sense of community and belonging.
3. GoPro: User-Generated Content at Its Best
GoPro masterfully curates stunning action footage captured by their customers on its social feeds. The result is a sense of excitement and adventure that perfectly resonates with their brand image.
- Takeaway: Highlight your customers’ experiences. UGC builds authenticity and encourages a sense of belonging around your products.
4. Chipotle: Capitalizing on Trends
Chipotle has a knack for staying on top of the latest social media trends. They’re quick to creatively incorporate viral challenges, dances, and popular memes, keeping their content fresh and relatable.
- Takeaway: Stay ahead of the curve. Monitor trends and find clever ways to weave them into your brand messaging.
5. Canva: Educational Value
Design tool Canva leverages video for education. They produce tutorials, template showcases, and quick tips on design concepts, empowering users to unleash their creativity.
- Takeaway: Solve your audience’s problems with practical, skill-building video content that’s closely aligned with your product or service.
Start Your Video Journey!
These businesses showcase how finding your unique voice and understanding your audience is key to social media video success. Examine their strategies, get inspired, and find what resonates with your brand – the sky’s the limit! If your business needs to
