A sale letter is an old form of marketing for businesses, and this tool is not yet out of fashion. However, it has innovated into different forms, one of which is Video Sales Letters (VSLs).
Video sales letters are now becoming the best option for marketing strategists and businesses to use to drive sales of their products and services. But what does a video sales letter mean? How do you create a video sales letter? And is it that important to use as a marketing tool?
In this article, you will learn everything about video sales letters and how to create a sales letter that will convert, driving your sales. Keep reading, and you will have another perfect marketing tool up your sleeve.
What is a Video Sales Letter?
Video sales letters are marketing tools that are produced in video form to convince the targeted audience to purchase a particular product or service of a business. Generally, a video sales letter is any video with the primary Sgoal of selling a specific product.
Video sales letters originated from direct mail. Direct mails were physical letters with pages more extended than 10. It was established to eradicate the era of door-to-door salespersons persuading potential customers of every benefit of a specific product.
Although these physical letters are still in existence, you will most likely come across some digital and virtual versions of these letters. You might have seen them in the form of landing pages or websites. The latest of these innovations in the marketing tool is the video sales letter.
Video sales letters were a solution to connecting with an audience, replacing the written sales copy. The function of the written and video sales copy is quite the same. But the huge difference is that sales videos are made visually. VSLs’ primary purpose is not to educate or entertain, it may help capture the attention of the targeted audience, but it aims to introduce a product or service.
How to Create Video Sales Letters
Creating a video sales letter may not be as complicated as it seems. Learning critical tips for writing and making the sales video can help you master this new edge marketing tool. Here is a guide on how to create a video sales letter:
Creating a video sales letter that converts Credit: Pexel
1. Decide on the Format
There is a different approach to making a video such as this. In case you are limited by a budget, then it’s advisable to personalize the content you want to produce. You do not wish to use high-cost filming equipment and set; you can even use your smartphone or Laptop.
It might interest you to want to create a format that would portray authenticity to impress your target audience. You can also create a sophisticated video using animation or some advanced video style. Suppose your product or service always warrants the information passed in a sale video to be the same. In that case, animation can be the best option, as it will make people still engage with it.
The format of your video sale letter style must be decided upon before starting the process. Because this will significantly impact the creative direction of the sales video and the types of equipment needed.
2. Write the Script
The first step after deciding on the format you want to use will be to start writing a script. You can either sketch up a video sales letter template by using the one found online, or contact the 8media group to help you with it. The script will contain the dialogue used for voiceover and a text description of what the video sales letter will be about and how it will go. The script written will be the concept upon which the video sales letter will be created and filmed.
In case you don’t know what the video sales letter entails, here is a formula to guide you through:
Capture the attention and minds of your audience:
Ensure you begin your video with a boom and not too many pleasantries or unattractive introduction graphics. Go straight to the point of the video sales letter, and make your viewers know quickly that the video content is for them and aims to address some specific problems.
State the problem you aim to solve:
Lead the video by stating the viewers’ issues and making sure they would want to solve them, using the skill of empathy. This way, the viewers would be enthralled with the video.
Work the viewers’ problem:
Describing the harms that the issues could produce, their impact, and how they could be a significant problem. By doing this, the viewers will become more aware of the risks associated with their issue and the necessity of finding a solution.
Launch the solution:
After working on the issues, you can begin by discussing your product or service and making it short. This could be in a few sentences, not too long.
Create credibility:
This is likely the first time your viewers hear about you, so don’t expect blind trust. Display data and facts so that you can deliver what you are offering. Include your past work experience with other trusted companies or people and what you helped them achieve.
List out your benefits:
Get straight to the specific benefits of your viewers choosing your service or product. Don’t overload them with irrelevant information, or they will lose interest. So, structure the benefits into a small amount, and ensure they are significant benefits.
Create the urgency to act:
To create the urgency to act upon the problems of viewers is to offer something of value in return for prompt action. Something of value can be free valuable content, an exclusive bonus, or giving a discount on your services or product.
Create a path for them to follow:
Give direction to your viewers on where to go next after watching your video sales letter. A signpost can be put in: a number to call, a website, or a contact form to fill out. Instruct what to do.
3. Record the Video or Design the Graphics Needed
Suppose you want your viewers to picture authenticity and you prefer using a rough and ready video style. In that case, you can do this personally or contact the 8media group to help you create a standard video sales letter.
There are other tools you can also use that will record your webcam and screen; thus, you can do explainer videos using your system. Some sophisticated video styles might involve a strenuous process, such as animation.
To create one of the best animation video sales letters, industrial design and animation software are used to design all the necessary graphics for the video. After which, it will be laid out in a google slide presentation for checks and scrolling through. Then you can add motions, and sound, polishing the video using Adobe After Effects and Premiere.
4. Share Your Video and Promote it.
When you are done with creating the sales video, it’s time to promote and share it across relevant platforms. You can do this through the following:
Promote your video sales letter on all platforms Credit: Pexel
Landing page
Create a stripped-back and simple landing page that will house your sales video. The landing page will contain a small sale letter that hints on what you offer.
Make sure you study the audience you intend to reach, so you can know the approach that will capture their attention. Some viewers might be driven by prices, while others by service or product quality. Ensure you don’t push people to purchase immediately. Rather, make them see the benefits in the quality services rendered.
To send your video sales letter to the right people through email, you should use tools such as Hunter.oi to get email addresses. Ensure you know your target audience to send the video to the right audience. Also, note that your message can be designed based on the types of audience you want to ship your content to; ensure the content is appropriate.
Tips to Create Inspirational Video Sales Letters
Key tips to creating a great video sales letter Credit: Pexel
These tips are collated based on the experience of the 8media group creating video sales letters for clients from all over. Here is the critical information for an outstanding video sales letter:
- When creating your video, remember that you can only capture people’s attention for a limited time. So, make it short and straight to the point, relevant things only.
- The main point of using this marketing strategy is not to bore your audience with long-written text. Therefore, make the first 30 seconds count, and get into your value quickly.
- The value of a sales video is its versatility. The video can be used on other platforms, such as landing pages, websites, and email. Promote your videos all over.
- Make sure to strategize other ways to use video to drive your sales. Such as answering questions, solving problems, and creating credibility.
Conclusion
You now understand the process of making a video sales letter for your services or products. All guidelines and tips have been presented to you to create a video sales letter. However, suppose you prefer an expert to create a video sales letter for your business, then 8media group is your best option.
8Media Group is one of the leading video production companies with an excellent record of creating great videos, especially for marketing purposes. Testimonials of past clients show proof of 8Media Group’s expertise. 8Media Group is knowledgeable in video production, user experience, graphic design, and marketing. Click here to contact us now to create your best video sales letter.
