Not every video needs a film crew and a week of prep. Here’s how to match the video type to your budget, your timeline, and what you’re actually trying to get out of it.
Building brand awareness
Commercial and brand video, $3,000 to $5,000 for a full project. Longer planning cycle, but built to run for years across your site, ads, and pitch decks. See corporate video production.
Closing sales
Testimonial and case study video, $800 to $1,400 for a single shoot day. Fastest ROI of any video type because it’s doing your sales team’s job for them on autopilot.
Filling a role
Recruitment video, $800 to $1,400. Shows candidates what it’s actually like to work there instead of a stock photo careers page. See recruitment video production.
Proving your event delivered
Event coverage, $800 to $1,400 for a single day, $3,000 to $5,000 for full multi-day coverage with a polished recap. Turns a one-time event into a year of content. See event videography.
Earning donor or member trust
Nonprofit and association storytelling, $3,000 to $5,000. Built for board meetings, grant applications, and sponsor decks where credibility matters more than polish. See association video production.
Quick guide
If you need it in the next two weeks and it’s answering one specific question, go single shoot day. If it needs to represent the whole organization and will live on your homepage for years, budget for a full project.
Not sure which one fits? Get a quote.
