Videos are the life of any marketing strategy. This is because from statistics, people are more likely to watch a video than read a text. However, not all brands make good use of video marketing simply because they don’t know the different types of videos and when to use them.
There are twelve types of videos, and each one serves a certain function. Knowing the different types of videos can help you strategically make videos that your customers will enjoy watching. It would also help you determine what kind of videography services you’ll require.
Thus, to know more about the various types of videos that are commonly used in brand marketing, you should continue reading. This article will cover all you need to know about video styles and when to use them.
12 Types of Videos Used in Marketing
1. Animation
Most people often limit their knowledge of animation to just cartoons, but it is much more than that. Animation is a type of video style that is made from numerous stationary pictures or drawings. These pictures, when played together promptly, present a videographic movement.
Here are examples of the common animated videos you know of:
- 2D Animation
- 3D Animation
- Frame-by-frame animation
How to Create Animation Video
Before creating an animated video, you must have made all the still images you want to display in your video content. This gives you control of your video creativity as you first lay it all on the storyboard to break down the video scene by scene before starting the video.
In animated videos, there are no sets and no actors to direct, and you only will need a voiceover artist to talk the script. You can watch this video on how to create animated videos
How Can You Use Animation?
Animation is the best video style to explain and break down complex ideas into a simple and understandable form. Most businesses or creatives sometimes have ideas that are difficult for customers to grasp, which may decrease the effectiveness of the video to targeted audiences. But a simple animation can fix the difficulty and assist in clearing up all potential questions.
Suppose you are wondering what type of videos do well on YouTube; animation subscriber records will prove it to be the best. Animation is known for its unique, fun effects, so it’s a great video style for marketing.
2. Stop Motion
Stop motion is also a type of animation. It involves creating your video frame by frame because you can’t do it digitally. It virtually means all visual elements used in making your video must be built already.
A stop motion video style involves creating items for the videos, mainly by a team of experts behind the scenes. If any items move on the screen, the camera is stopped so it can be repositioned to record another scene.
The stop-motion video-making process is time-consuming, stressful, and a hard pill to chew. It’s not the first choice except for specific purposes.
How Can You Use Stop Motion?
Although the stop-motion video-making process is thorough, it is known to have brought massive success to brands and many businesses. Like animation videos, stop motion videos are enticing and instigating conversations about the video’s subject matter, boosting brand awareness and increasing the customer base. Examples of stop motion videos are Wallace and Gromit. Here’s a video on how to use stop motion
3. Mixed Media
This is the use of multiple forms of media to do a video. It can involve using a live-action video style mixed with some screencasts or animation video combined with stock photography. This type of video is currently becoming a trend in the video industry.
If you are a person that loves adding a bit of everything to make a perfect whole, then mixed media is your deal.
How Can You Use Mixed Media?
In mixed media, you can use actors for specific purposes, combined with animation video style to explain critical and complex concepts. You can also use display screenshots of your software to manage the expectation of customers. Almost anything is possible in this video style, showcasing a product or service and adding some energy to your video. Most often than not, mixed media also helps to reduce costs, depending on the types of videos you want to use. Click here to know how to use mixed media.
4. Screencast
A screen-recorded demo of your blog/website Credit: Pixabay
A screencast is a video style that displays a direct recording of your blog/website, app, or software. It’s mostly known as screen recorded demo. This is an effective video style to portray your product in action, showcasing its benefits to your target audience to get many sales.
Screencast also reduces the cost to produce a video because you are not doing a flashy video, but just recording from your product, and maybe some voiceover and soundtrack. Here’s a video on how to use screencast
How Can You Use Screencasts?
There are two verified methods screencasts are used. They are:
- Pre-sale
- Post-sale.
Pre-sale screencast videos are used for demonstration purposes as they call attention to the benefits of your products or services to gain market share. In contrast, post-sale screencast videos create the best tutorial videos and show how best to use your product.
5. Animated Demos
Types of video styles Credit: Pixabay
An animated demo will help you boost the effects of your software or app by adding some nice transitions and visuals that show the app’s features. This is also quite similar to screencast videos; it assists your business in showcasing your software or app uniquely and enticingly. This way people who view the videos will know how your app is without displaying the app or software features.
How Can You Use Animated Demos?
You can use animated demos to display your software or app. This gives you the liberty of making some changes or updates that won’t affect your marketing and render the video useless.
Businesses at risk of a massive loss if the real software or app is displayed, can also use animated demos video style. For instance, a bank app uses animated demos to represent the real thing instead of giving up the real deal. It helps you with confidentiality.
Although screencasts and animated demos types of videos are similar and beneficial, animated demos are still the best type of video style for pre-sale marketing by businesses to boost awareness about a launch. While screencast is good for post-sale marketing, giving tutorials on how to use the platform. To understand more about how to create an animated demo video, click here
6. Live Action
Live-action video is a type of cinematography that uses videography instead of animation. This involves the use of actors, props, sets, and crew. It is more common than other videos, and most businesses use it often.
Live action helps you put a face to your brand’s name, building a credible reputation, therefore, personalizing your brand. Live-action videos help win trust by portraying the business as a passionate and expert firm showing real people and how it serves people.
But selecting the face of the brand can be very difficult because the person will have to be credible and remain so for the rest of the business life cycle. And also, choosing the right face for the brand would boost the client base.
You don’t need to go for a big celebrity; you can be the face of your business or brand, using a good camera and the right tools. Live-action videos are a cheaper form of video to make for your business, and you can still make an engaging video that makes your brand relevant.
How Can You Use Live Action?
You can use a live-action video to make an explainer video that would help clients understand your products or service. It also help you showcase your brand to others.
Using a live-action video style will help your brand build trust through testimonials of past customers. And in the 8media group, we have many testimonials making such videos.
7. Live Stream
Streaming lives on social platforms Credit: Pixabay
Live streaming is a unique method to achieve all kinds of marketing results. This is a recent establishment due to the innovation of the internet, but it’s now becoming common. It involves streaming live to your target audience and client through a social networking platform such as Facebook, Instagram, and YouTube.
In this video style, you control how the customer perceives your business and how you grab their attention and hype your product. Just because it’s a live stream doesn’t mean the video is lost after it ends. You can save the live stream to your page or channel after it has finished, just in case a customer needs to refer back to it.
How Can You Use Live Streams?
Starting a live stream isn’t as complicated as you imagined. To live stream on YouTube, you will have to follow these steps
- Login to your YouTube account
- Click the camera or plus icon located at the top-right corner of the page
- Then click on “Go Live.”
Before starting, you must make a rough blueprint of what the live stream will be about. You can use live streaming to interact with customers directly and unveil or make a huge announcement.
Most live streaming platforms like Instagram and YouTube have a live comment section where viewers can send in questions and contributions, and you can address them. But you would need to set up and get some necessary tools to ensure the best quality, and at 8media group, you can be helped with all it requires to provide a productive live stream.
8. Interactive Videos
Among the other types of videos, this video style puts your viewers in charge of their viewing ordeal. Instead of the traditional way of just watching a video, this involves an invitation for viewers to interact. And from the video, they can make purchase decisions and answer questions.
It’s good publicity for your business, increasing user engagement and turnover time. Interactive videos can also be used to collect vital data from customers that can be used to improve your business. Here’s a detailed way to create an interactive video
How Can You Use Interactive Videos?
Interactive videos have the potential to interest your customers and instill fun. And you would not bore them with irrelevant content. Still, you can use them to target multiple customers and also potential customers.
9. 360 Videos
The 360-degree video style is a type of video that enables you to see around a product or place. It is mainly featured in virtual reality, using the headset. Still, it can also be used on other devices, enabling the users to drag the screen to the part they wish to get a glimpse of.
This gives the viewers the ability to get a good picture of the product inside and out, which will help your brand increase sales.
How Can You Use 360 Videos?
Most customers enjoy seeing every angle of a product they wish to purchase. This video style will enable that, thereby making customers buy your product. You can also portray hospitality by showing your customers around to feel more comfortable. And 8media can help you achieve such a video.
10. VR
Using a virtual reality headset to watch a video Credit: Pixabay
VR, which stands for Virtual reality, differs from the other types of videos. It is one of the newest video styles for businesses and marketers. Suppose you wish to stand out from your competition; this video helps to achieve that because not so many businesses are tapping into this video style.
Virtual reality is getting popular, and it’s currently flooding the gaming industry. And now it’s cheap to afford, so a business using virtual reality video could create an impression on your customers.
How Can You Use Virtual Reality?
To incorporate virtual reality into your marketing strategy, you need to know how it applies to your services or product. This helps you get a glimpse of what your customer would want to see. When you create VR content, ensure you understand that it transports people to another whole plane. Industries that make the most use of these tools are travel and tour businesses.
Here’s a video on how to create a virtual reality video.
11. Whiteboard
Whiteboard videos involve an off-screen illustrator drawing graphics that match a voiceover. It’s best to watch one to understand it better.
The necessary things to execute a whiteboard video are a whiteboard, voiceover, editing software, and markers. This makes this type of video a cost-effective choice, especially for brands that don’t have large budgets for marketing.
Learn more on how to create a whiteboard video
How Can You Use Whiteboard Videos?
It’s an excellent option for explaining complex ideas and concepts through graphics shown in real time coupled with a voiceover. But this video style has been going out of fashion for years now.
12. Videographic
Explaining complex data using intriguing methods Credit: Pixabay
Videographics uses enticing graphics and animation to break down data and facts to create engaging video content for viewers. This type of video style uses an interesting method to visualize facts, figures, and data. Additionally, it involves using sans-voiceover coupled with an enticing soundtrack to tell stories.
How to Use Video Graphics
No doubt, data is not an exciting report to gather or read. Still, most people prefer to learn this complex data and facts by watching a video. It gives the viewer the advantage of comprehending the information being displayed. It’s a great way to share data on social media and get engagement and not bore people.
Here’s a detailed video of how to make a videographic
Conclusion
As you know, there are several types of videos. It also depends on what you prefer, what your customer desires to see, and the aim you wish to accomplish. So, if you are interested in making videos for your business, entertainment, or other purpose and don’t know how to go about it or have the necessary tools, you don’t have to worry; 8Media Group has you covered.
8Media Group is a five-star rated video production company with a solid track record of performing tasks excellently since 2014 for businesses ranging from small to Fortune 500 companies and government parastatals. We are passionate about creating the best video content with our background knowledge in marketing, user experience, video production, photography, and graphic design. Click here to reach out to us, and let’s help you build a great brand.
