In 2023, three years after the pandemic began, remote work has become a permanent fixture. MedDra, our client, has transitioned to a fully remote work environment and has relinquished their physical office spaces since the pandemic.
Filming employees working from home poses a visual challenge for us, as it doesn’t exactly make for the most captivating footage. Not to mention, it’s not the most efficient option either, considering our crew would have to jet between each employee’s home.
MedDra holds an annual event where members from various countries gather in one location. Due to the extensive geographical spread of its team members, capturing video footage of everyone in their respective home countries would be costly. Therefore, during the annual meeting, MedDra utilized the opportunity to create a brand video that communicates the organization’s mission, activities, and methodologies.
Like MedDra, your organization can leverage your annual meeting to create more substantial and evergreen content than just an event recap video showing “look at what we did…last week.” When your organization hosts an annual meeting, there is a great opportunity to create more video content than just a recap video and further promote your brand. 8 Media Group can help you come up with a comprehensive video content strategy that will allow you to maximize the potential of your event. Here are other video ideas you can use for your next annual event.
