If you plan to launch a startup, finding the means to introduce your business to your target audience may be more daunting than you imagined. However, An introductory video content is an excellent way to stir potential customers and stimulate their interest in your brand. Just check through YouTube videos or any social media of your choice, and you will notice how videos quickly stir up conversations and engagements.
The benefits of introducing your business through video are quite enormous. They allow you to introduce your business better and make the homepage more interactive. Indeed, some customers prefer to read texts, but best believe more would prefer watching a video to reading long blog posts.
In this article, we will discuss the benefits of introducing your business through video content and provide you with professional tips to assist you when looking to create the ideal video for your startup.
What is an Intro Video Content?
An introductory video content is an excellent marketing and advertising tool that can grow your business, get enough engagements, and attract customers. An intro video is a short introduction of your business or brand, its products, services, and what customers expect. These videos are often less than two minutes and often on the homepage of a company’s website.
As the name suggests, the startup or business introductory video will pitch your company to potential customers. Considering that it may be the first thing your customers see, you must make it interesting so that it hooks them, drives engagements, and result in conversions. Also, we must mention that they are more exquisite than long write-ups with attractive photos.
Why Introduce Your Startup With Video?
A report indicates that 78 percent of marketing experts suggest that video marketing helped directly increase sales. Perhaps you are still doubting the effects of video marketing; just know you are doing your business or startup a great disservice.
Here are some benefits your start-up can gain by introducing it with video content.
- Establishes Quick Connection
When making your introductory video, it is vital that you quickly capture your viewers’ attention. According to a tip from Facebook, 65 percent of users who watch the first three seconds of your video will watch at least 10 seconds more.
So, one of the aims of a quality introduction video is to capture and establish a connection with your target audience quickly. Once that is achieved, you can pass the necessary information to your info.
- Promotes Authenticity
Introducing your startup through videos creates transparency that allows intending customers to feel some sort of authenticity. You get better at portraying your product or service with the video.
The viewers get a glimpse of the business and know its activities. Another report indicates that up to 90 percent of customers support and follow a brand because of its authenticity.
- Builds Trust
Though it’s often underrated, trust is an essential commodity to any startup. Not to sound cliche, but every business aims to establish trust with its customers. Trust is what keeps customers coming for your products or services. It also leads to them driving positive reviews and referrals.
Therefore, it should be an essential component that all businesses must strive to build with their clients, especially for new companies. That said, videos are more realistic in convincing customers than other marketing tools. These videos garner more customers’ attention and promote a sense of sincerity about your company’s operations.
- Triggers Emotional Response
We, humans, are an emotional species. We often allow our emotions to drive a lot of our actions. That said, an introductory video is a smart way to appease the emotional sides of potential customers.
The video can create a sort of para-social relationship between viewers and your brand. Also, remember that videos are often more likely to get viral than text, generating a series of possible engagements that may last for extended periods.
Think about it for a second, on visiting a brand’s homepage for the first time, you are more likely to get attracted to one that presents an attractive video than another that displays certain pictures and texts.
- Increase Visibility
The most difficult challenge for new businesses and startups is creating public awareness. You will surely have to utilize different means to grant your brand the much-needed publicity. However, it may seem more difficult than you’d expect. However, remember we mentioned videos as an effective marketing strategy for generating more engagements.
So, the more engagements you get, the more your company reaches your target audience. If these engagements continue, you will notice more traffic in a short while, which will lead to more sales and patronage. It also helps improve your Search Engine Optimization on major search engine result pages (SERPs).
- Improve Brand Recall
When reading an article, you’ve probably at one time or another experienced regression – a situation where you fail to grasp what you just read and immediately have to re-read it. Videos are an excellent way to avoid such scenarios. Audio-visual info interacts better with the brain and promotes recall.
It’s noteworthy to include that a report from Hubspot suggests that up to 80 percent of viewers are capable of remembering the content of a video they watched after a month. This is just what your business needs. You need your target audience to remember the name of your company. With a short video, you can quickly summarize what they stand to benefit from patronizing your brand.
- Encourages Conversion
Videos stimulate a series of activities which ultimately results in more conversions. We have discussed numerous effects of a fantastic introduction video, including generating more traffic, convincing customers, and building trust, which is essential to keep customers returning for your products.
A combination of all mentioned above will potentially result in more conversions. The goal of marketing is beyond just getting customers to buy your products, but building trust, which is the ultimate converter. When a customer trusts your brand, they continue to return your products and refer to your brand.
7 Pro Tips for Creating an Excellent Introductory Startup Video
Having obtained a proper understanding of the benefits of introducing your business to potential clients through a video, let’s present you with the tips to create a top-notch video.
1. Focus on Your Customers
When making your introductory video content, keep it at the back of your mind that the video is for your clients and customers, not staff, lest you lose engagement. Avoid focusing on company profiles and guidelines and presenting sophisticated stats and figures. Instead, make the video more customer-oriented.
A typical introductory video should revolve around these points.
- Brief description of the company
- Show that your brand is a problem solver
- Portray sincerity and authenticity
- CSR policy
- How to Shop
Never forget that new customers want you to put them first. They want to be the focus of your video.
2. Make the Startup Introductory Video content Interactive
The introductory video aims to catch the attention of the customer quickly. Therefore, it is crucial that the video is short, concise, and engaging, or else it bores the viewer. Since it’s a startup, you are probably still trying to get enough publicity, so you should focus on ways to get intending customers to watch your video.
When the video is too long and contains lots of information, it tends to defeat its purpose. Instead of driving traffic and conversions, it bores out the viewers. Many would just switch off and visit other intriguing content.
Also, note that it doesn’t have to be one video. If you feel the need, your homepage can have multiple videos. Once you capture the viewers’ interest, they will check out other videos. Just ensure that the main introductory video is concise and gets the job done.
3. Engage in Customer Research
It’s not enough to be highly knowledgeable about your business; you must understand your audience. Hence, the need for customer research. Before creating your video, you must find appropriate answers to the following questions.
- Who are your customers?
- What interests your target audience?
- What media or channels do they engage?
This info may not be enough. You might need to go the extra mile by directly interacting with your audiences, such as using video chats or other creative approaches. Also, you may need to study your competitors, especially if you are new to the business. Check and note how they interact with their customers. Try to discover those intricate details that have made them successful in the business, then find ways to fine-tune and integrate what you have learnt from them.
What’s more, you may need to work with a production partner to improve your creativity, boosting your chances of creating the perfect introductory video.
4. Reflect Your Brand
In a bid to focus more on your customers, do not lose sight of the main purpose of the startup introduction video. As you aim to hook the audience, remember that the result is the key. So your video must stimulate engagement and result in conversions. Try to balance paying attention to your customers’ needs and portraying your brand in a good light.
5. Don’t Skimp on Quality
You should consider making a video that will serve your business for a long time, so do not cut costs. Instead, invest in the video! Think beyond the short term; when making your startup video, you should focus more on delivering quality.
6. Include Video Aids
Indeed, we are discussing the benefits of videos over texts. However, many internet users prefer to use their smartphones silently, especially millennials. You should consider introducing captivating but relevant text to your intro video. This may easily capture the attention of your viewers. In fact, it may cause some to watch the videos multiple times, thereby stimulating traffic.
7. End Introductory Video With a Call-To-Action
When starting the video, the aim remains to capture your audience; you also need to end on such a note. So the video must end with a defined sense of the next point of action. A call to action (CTA) is an effective way to direct your clients.
In the real sense, there’s no point in creating a startup video if it does not result in conversions. Your CTA might determine your video’s success, so you need to use a catchy phrase or sentence that stimulates the audience. Here are typical examples of CTAs.
- Click here!
- Book a meeting!
- Contact us today!
- Call us!
- Shop here!
- Click here to subscribe to our YouTube channel.
- Click here to download our app.
- Get started immediately, etc.
You may also consider including an incentive that will stimulate urgency. Such examples include:
- Sign up now to get an extra 20% off!
- Download the app now to get a free 1 month’s subscription
- Buy now to enjoy a free 10% discount on all purchases.
- Book now and win a free gift, etc.
8MediaGroup: Your Creative Partner for The best Startup Introductory Video
Knowledge of the benefits and how to make a top-notch startup introduction video is not enough. Creativity is an art, a skill that improves over time; it’s not something that develops over time. You may need to work with a creative partner to obtain an excellent introductory video content that guarantees instant conversion.
Also, this will make you focus on delivering quality to your customers. 8mediagroup is a company based in Washington DC, that focuses on improving your brand’s publicity through results-generating videos. 8media group can handle any type of video content you wish to provide.
Examples of Quality Startup Introductory Video Content
We are approaching the end of this article, but before we conclude, let’s show you some amazing startup intro videos to understand better what we have been discussing this far.
1. Active Building
This video perfectly exemplifies what a top-notch intro video should resemble. In the first three seconds of the video, you are hooked. Then it introduces the company yet keeps your interest with its interesting character and storyline.
2. Blockdaemon
This video on Bloackdaemon – one of the largest blockchain infrastructures in the world, quickly discusses why they are one of the best at what they do, introduces their services, and ends in a captivating CTA.
3. Etsy Plus
This video content uses attractive color combinations and smooth transitions to grab the attention of its audience quickly. It then proceeds to describe what the brand offers and presents an incentive that will stimulate customers’ interests.
Conclusion
You may wonder if videos are as special as we have described in this article; why then did you read this piece? You see, the saying, ‘first impression lasts longer,’ is crucial when introducing a startup or business.
Therefore, you should present your company in the best way possible. Hence, you channel the benefits of video marketing into your business to get the best outcome. When ready to create your introductory video content, just remember to give it the touch of an expert – 8mediagroup! Do not hesitate to contact us.
