Before people started walking around with mobile devices, video marketing was already a thing. People watched advertisements on television and were convinced to buy products because of those videos.
These days, television still shows video marketing, but with the internet and mobile phones, it has evolved into a huge business since almost everyone now carries a screen in their pocket throughout the day. So how can you join the trend and get all the benefits of video marketing?
The answer to this question is simple—you just need to start making more videos for marketing purposes. These videos can be used to educate people about your brand, teach them how to use your products and services, and portray any other thing that can attract more customers.
Numbers never lie. So, we have gathered enough verified statistics to show you how video marketing has changed the world of business. If you’ve been reluctant to invest the resources required to create the best type of marketing videos, these breathtaking statistics will convince you to take those necessary steps.
96 percent of people watch explainer videos to learn about a product or service
The best places to post explainer videos are product landing pages, your business home page, and social media timelines. These videos teach people how a product or service works. And they are usually short and direct so that prospects can quickly learn what they need to make purchasing decisions.
If you are starting a new business or launching a product or service, explainer videos are perfect for your goals. Recent findings show that after including explainer videos on a website, companies generate conversion rates of up to 144 percent. Just imagine how that kind of rate will improve your business!
Come to think of it, when 96 percent of the people who want to learn about a product or service pick explainer videos instead of other resources, then the high conversion rate should not come as a surprise. And this is just one of the many advantages of video marketing. Read on to discover more statistics.
Viewers retain 95 percent of the message they watch on video
E-books, audiobooks, and marketing videos are all popular on the internet. But people choose to learn with videos more than any other medium because of how engaging it can be. And the reason for this is more scientific than you think.
First of all, videos have a better processing speed than text or audio. When you look at the numbers, the human brain can process a video 60,000 times faster than text. Which means you can put in more content in a video than you can ever put in a text.
So, when your prospects read a text, what they retain is around 10 percent of the information. But they can retain up to 95 percent of it in a marketing video made from that same text. This is because videos are stored in a person’s “long term memory.”
To make this video marketing advantage work for you, use platforms like Instagram and Tiktok to grow your business. Such platforms are mainly for video content, and your videos can easily go viral if you get creative.
86 percent of businesses use video as a marketing tool
Of course, with all these amazing video marketing statistics, more companies are using video content for business. Videos are very good for explaining things and can evoke the right emotions that will make people like your brand.
Versatility is also a catch, because videos can have so many uses. If you create a video, you can post it on different platforms and gain enough traffic to increase your sales. And if your brand has a good social media presence, your videos can go viral within a very short time.
Live videos have also been growing in recent years. This particular form of video marketing promotes trust because prospects will be seeing real-time content. For example, instead of making an explainer video, you can host an Instagram live session to unbox a new product.
Another way that businesses are using video as a marketing tool is via webinars. They allow you to interact with customers in real time, just like in social media live sessions. But this option is more suitable for a formal meeting, like one between a marketer and proposed business partners.
Videos are also great for SEO. That is why most businesses have a YouTube channel. If you search for something on Google, both images and videos will be displayed alongside text in the search results. This is why you should create and upload more videos—they are the perfect marketing tool.
88 percent of people say they have been convinced to buy a product after watching a brand’s video
This further confirms the fact that people do buy products because of the marketing videos that they watch. So, if you are not already planning how to create high-quality videos for marketing, start doing it immediately. You can even employ the services of a reputable video production company to get the best outcome.
What is more fascinating about this fact is that these results are not limited to products alone. Services are also included in the things that people purchase after watching a good marketing video. For example, if you create a video that explains the benefits of a massage, it’ll boost your massage therapy business.
Software or applications are not left out. A lot of people that watch videos are also saying that they have been convinced to download an app or buy a piece of software after watching a video about the application.
If you also want the attention of the online community, convince them to patronize you by making relatable videos. No matter what your company does, there are people who will be happy to patronize you. For the best results, partner with a video production company that excels in video marketing.
People in the United States spend nearly 6 hours per day watching videos
Since you already know that people would pick videos over text, this fact should not come as a shock. People want to learn, they want to be entertained, and they also want to know how best to spend their money. And there are so many marketing videos online that cover these three aspects at once.
As the number of hours that people spend on video increases, more companies will be focusing on video marketing. Your competitors will be among these companies, and if you don’t invest in video marketing, they will attract your customers.
People are watching videos for 6 hours per day, so think about how easily they can see your marketing videos. The audience is available. What is left is your own video content and how you can outshine your competitors.
If you intend to run your business on a global scale, the statistics are in your favor. Because if people in the US alone are watching videos for 6 hours a day, think of other countries. Now, imagine just how far your marketing videos can spread to people everywhere and improve your brand.
YouTube is the largest video sharing platform on the internet, and it has over 2.6 billion global active users. Viewers from all over the world visit YouTube to watch up to 250 million hours of videos per day. So, if you want to run a global business, excellent video marketing should be your goal.
People are more likely to share video content with their loved ones than any other type of content
When you create any content for marketing, a key feature it must have is shareability. It would be a waste of resources to write a book or record audio that people would not be able to share. But what happens when people can actually share it but choose not to?
More often than not, it is because the marketing content is poor. No one wants to share what they are not excited about—which explains why some web content doesn’t get enough readers. But if you include videos in your web content, you will notice a significant increase in engagement.
That increase is not directly from the people who visit your website. It also comes from people that got the link from their friends and family members. So, focus on posting more marketing videos than any other type of content. It will increase your chances of reaching more people and even going viral.
Every year, video marketers receive 66 percent more qualified leads
Video marketing is a very powerful lead generation channel. And this is expected because of how the different types of marketing videos appeal to a wide range of people. So if you want to improve lead generation, let your videos add value to your prospects.
Most of the time, the quality of education in your videos is what will whet your viewer’s appetite to desire more from your brand. Entertainment is also important because no one wants to watch a boring video. If you can strike a balance between being educational and having fun, you will generate more leads through your videos.
One powerful tip here is to make videos that can appeal to people who have never heard of your brand. Use simple terms that everyone will understand when making introductory videos. If you use technical terms alone, newcomers will get confused and leave your website.
For example, if you’ve been selling software before and released a new feature, make introductory videos that everyone will understand. which includes people that have never used the older versions. This will make new viewers long for the updated version, while simultaneously attracting new visitors.
According to 92 percent of marketers, using video is an important part of their strategy.
The best way to know how something works is by asking the people that have been using it. So, in the case of marketing, a high percentage of marketers have attested to the power of using videos.
Look at testimonial videos, for example. They convince people more than written reviews because they are in video form. The same also applies to explainer videos, they work better than the most detailed instructional texts. We could go on about how different videos are driving sales, but wouldn’t it be better to experience it yourself?
Make marketing videos an important part of your business strategy. And use the uniqueness of each video type to your advantage. After delivering a good product or service, create testimonial videos and post them on your website homepage. Visitors need to see that your customers are happy!
If you want to improve your relationship with customers and generate new leads, host live video sessions. In fact, you can delegate the aspect of video marketing to a special team in your company. Or better still, get in touch with a video production company that understands and has experience with your kind of business.
Final thoughts
Generally, these statistics are very impressive. Therefore, you should invest your money to create high-quality videos that will be beneficial to your target market. People should see your videos and yearn for more.
As time goes on, things will get even better for businesses that use video marketing. Because more social media platforms are making it easier for businesses to interact via videos. But you have to be cautious.
More people are creating video content because of these statistics, so the viewers will definitely have multiple options. In a bid to stand out, many content creators are going off-point—do not be one of them!
No matter how many competitors you have, don’t overshare and stay on-point at all times. The quality of information in your video is more important than the length or use of technical terms. When your marketing videos are clear and sharp, you will easily attract the right prospects.
