The world of video content is constantly evolving, and 2024 is bringing a fresh wave of exciting trends. Whether you’re a brand, creator, or avid viewer, understanding these trends is key to staying ahead. Let’s dive into eight video trends dominating 2024, complete with real-world examples you can click on:
1. Short-Form Vertical Video: The Snackable Sensation:
- Why It Works: Thanks to platforms like TikTok and Instagram Reels, short-form vertical videos (often 15-60 seconds) are the snackable content everyone loves. They’re perfect for mobile viewing and capturing attention quickly.
- Examples:
- Duolingo: Their quirky and humorous TikTok videos teach language lessons in a fun, bite-sized way.
- NBA: The NBA’s Reels showcase highlights and funny moments, keeping fans engaged.
2. Unscripted & Authentic: Keepin’ It Real:
- Why It Works: Audiences crave authenticity. Overly polished videos are out; raw, genuine content is in. Vlogs, behind-the-scenes peeks, and real-life stories forge deeper connections.
- Examples:
- MrBeast: His philanthropy-focused vlogs give viewers an unfiltered look at his charitable projects.
- Emma Chamberlain: Her relatable vlogs about daily life have made her a YouTube superstar.
3. Live Shopping: Where Entertainment Meets E-commerce:
- Why It Works: Live shopping merges the excitement of live video with the convenience of online shopping. Viewers can interact, ask questions, and buy products in real time. It’s engaging and drives sales.
- Examples:
- Nordstrom: Their live shopping events feature stylists showcasing new collections and offering instant purchasing options. (Explore Nordstrom’s Live Shopping)
- Walmart: Partnering with TikTok, Walmart has hosted live shopping events featuring celebrities like Jason Derulo.
4. Educational & Informative Content: Learn Something New:
- Why It Works: People use videos to learn skills, gain knowledge, and stay informed. “How-to” videos, explainers, and documentaries are thriving.
- Examples:
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- Crash Course: This YouTube channel provides educational content on subjects like history, science, and literature. (Watch Crash Course)
5. User-Generated Content (UGC): The Power of the People:
- Why It Works: UGC is content created by customers or fans, not brands. It feels more authentic and builds trust. Brands are using UGC to create communities and boost engagement.
- Examples:
- GoPro: They encourage users to share their adventurous videos shot with GoPro cameras. (Check out GoPro’s UGC)
- Airbnb: Their social media channels often feature UGC from guests showcasing their unique stays. (See Airbnb’s UGC on Instagram)
6. Interactive Videos: Get Involved!
- Why It Works: Polls, quizzes, and clickable hotspots make videos more engaging. They encourage viewers to participate and provide valuable insights into their preferences.
- Examples:
- Netflix’s “Bandersnatch”: This interactive film allows viewers to make choices that shape the story. (Watch Bandersnatch on Netflix)
- BuzzFeed Quizzes: Their interactive video quizzes are wildly popular on social media. (Take a BuzzFeed Quiz)
7. Vlogging: Your Digital Diary:
- Why It Works: Vlogs create a personal connection with viewers. They’re ideal for showcasing daily life, sharing experiences, and building a loyal audience.
- Examples:
- Casey Neistat: His vlogs about life in New York City and his creative projects have a massive following. (Watch Casey Neistat’s vlogs)
- Mark Rober: A former NASA engineer, Rober’s vlogs feature fascinating science experiments and DIY projects. (See Mark Rober’s vlogs)
8. Community Building: Connect & Thrive:
- Why It Works: Building a community around your brand is essential. Videos can foster a sense of belonging and connection.
- Examples:
- Peloton: They’ve built a passionate community around their fitness classes, with members connecting online and in-person. (Join the Peloton Community)
- The Try Guys: This group of YouTubers fosters a strong community through their humorous challenges and relatable content. (Watch The Try Guys)
Your Turn:
By incorporating these video trends into your content strategy, you can create compelling videos that resonate with your audience and drive results in 2024.
