Video is a universal language that connects people in a way no other medium can. It’s also the most engaging, with viewers spending an average of one hour and 20 minutes watching videos daily. Video is so engaging that users who view content in this format are twice as likely to take action on the brand or company than those who just read the same information. Video content has become essential when marketing your brand and creating a connection with your audience.
Digital engagement is an important metric for any brand and a crucial way to measure the success of your digital marketing efforts. It’s also one of the hardest metrics to track and measure, especially in a world where people are more connected than ever. These are some clever ways to boost digital engagement using video content:
7 Best Ways to Drive Digital Engagement With Video Content
Video content is so engaging that 73% of video marketing brands report a positive ROI. With that being said, here are some ways to boost your digital engagement rate and draw viewers into your brand’s story.
1. Develop a customer-first concept
The most important part of your video content strategy is to develop a customer-first concept. Your customers want to hear your story, but they also want to understand how you can help them. The best way to accomplish this is by sharing your knowledge and expertise through videos demonstrating how you can solve problems and improve customer experience. Your goal is not just to tell people what you know but also to show them how you can help them with their pain points. You should always keep in mind that if someone doesn’t care about what you have to say, they won’t listen and will switch off instead.
2. Use storytelling to convey your authentic voice
Stories have always been a powerful way to get someone’s attention. Stories are an engaging way to convey information, whether at the dinner table or in front of a classroom. You can use storytelling to convey your brand’s story and help your audience connect with your brand. Your storytelling efforts don’t have to be complex; they just have to be authentic to your brand’s story.
3. Include a clear call-to-action on your Video Content
A call-to-action (CTA) is a message that directs your audience to take some form of action. Whether you’re directing your audience to subscribe to your email list, like your latest Facebook post, or visit your website, your CTA needs to be clear. If you want your audience to take action, you must give them a reason to do so. A CTA is a great way to boost your digital engagement and get your audience involved.
Boost Your Digital Engagement With Video Content from 8MediaGroup
In today’s online world, you need to be able to engage with your audience in a relevant, personal, and engaging way. That engagement can lead to more sales and conversions. Also, making it much easier to do when you have the right experience.
At 8MediaGroup, we work hard to develop the most innovative and engaging media content for businesses of all sizes. We specialize in social media and web content, but we also offer various other services, including corporate and educational video production, commercial advertisements, event coverage, and more.
If you’re looking for a way to create videos to engage with customers online so they’ll actually remember—and share—then look no further than 8MediaGroup.
4. Make your message mobile-friendly
Nearly half of all video views occur on a mobile device. If your video content isn’t mobile-friendly, you’re missing out on a huge portion of your audience. Any video content you create should be mobile-friendly and easily viewed on any device. If your current video content isn’t mobile-friendly, you can edit it to make it so.
5. Disseminate your video content broadly
Find ways to get your video content in front of your audience. Facebook, Instagram, Twitter, YouTube, and LinkedIn are just a few of the most popular social networks where you can spread your video content. Upload your video content to as many places as possible to reach a wider audience.
6. Respond to video engagement
Video is interactive, so it’s important to respond to video interactions on social media. When someone shares or replies to one of your videos on Facebook or YouTube, respond with a thank you message or question, asking them more about what they thought of the content. Not only will this boost your customer engagement, but it will also give your audience the recognition they deserve. This will help you engage with them more often in the future and establish yourself as a relevant brand voice for them — that’s an important first step in building trust and customer satisfaction!
7. Track your results for future reference
When tracking your video engagement, you can use Facebook Insights. Facebook Insights is a free analytics tool that lets you track your video content and see how it’s performing. It can help you determine what times of the day your audience is watching your videos, what types of content they like to watch, and even how long they watch your videos. Facebook Insights can be valuable for any brand when tracking video engagement and optimizing future content.
Another way to track your video engagement results is to use a social media analytical tool. These tools allow you to track your social media content across multiple platforms and see how your engagement rates perform. Some of these tools also let you run surveys and polls to collect customer data and see how your brand connects with customers.
Final Thoughts
Video is a must-have for any modern brand. Not only does video boost digital engagement, but it also leads to increased brand awareness, customer leads, and sales. Studies have revealed that nearly 70% of marketers agree that video advertisements generate more ROI than Google ads. Video content is extremely popular these days and for good reason. This content is engaging, easy to digest, and can be consumed on various devices. If you’re not using video as part of your digital marketing strategy, you’re missing out on a huge opportunity to engage with your target audience and connect with your brand.
