In the lightning-fast world of social media, the first few seconds of your video are absolutely crucial. If you don’t hook your audience right away, they’ll scroll right past. That’s why a strong, attention-grabbing hook is essential for success.
What is a video hook?
A video hook is a short phrase, visual element, or storytelling technique designed to grab a viewer’s attention and make them want to watch more. It’s your video ad’s “first impression” and sets the expectation for the rest of the content.
Why are video hooks important?
Attention spans are short! A strong hook gives your video a fighting chance to stand out in a sea of content and entice people to click and watch.
Here are 50 video hooks to pique curiosity and drive those clicks:
Direct Value Proposition Hooks
- “This one trick will save you hours every week…”
- “Get X results in just 10 minutes a day.”
- “The secret to [achieving a desired outcome]”
- “Stop wasting time/money on X, do this instead.”
- “3 ways to instantly improve your [skill or area of life]”
Questions to Spark Curiosity
- “Are you making this common [topic] mistake?”
- “Ever wondered how to [accomplish something]?”
- “What if I told you there’s a better way to…”
- “Could this be the solution to your [problem]?”
- “Have you tried this [unusual/surprising method]?”
Bold Statements & Contrarian Takes
- “I know this sounds crazy, but…”
- “Everything you know about [topic] is wrong.”
- “The truth about [popular product or method]”
- “Forget everything you’ve heard about…”
- “I used to think [common belief], but I was wrong.”
Social Proof and Exclusivity
- “This is the [product] everyone is raving about.”
- “Join thousands of people who are already seeing results.”
- “For a limited time only…”
- “The insider’s guide to…”
- “Get the VIP treatment with…”
Storytelling Hooks
- “I used to struggle with [problem] until…”
- “This simple change transformed my life.”
- “The day I realized [insight that led to change]”
- “My biggest [topic] mistake (and how to avoid it)”
- “Let me tell you a story about…”
Trendy and Humorous Hooks
- “Okay, but did you see this [viral trend]?”
- “POV: You’re trying to…”
- “When [relatable situation] happens…”
- “Me trying to [common struggle] be like…”
- “Putting [outlandish claim] to the test”
Additional Tips for Killer Hooks
- Keep it short: 3-5 seconds is the sweet spot.
- Focus on benefits: Tell viewers what’s in it for them.
- Match your target audience: What will resonate with them?
- Test and refine: Try different hooks, track your results, and iterate.
Remember, your hook is your video’s first impression. Make it count!
