Nothing builds strong customer relationships as effectively as videos. Videos give your content that extra bit of personalization, showing your customers that you care enough about them to go through the extra effort of recording a video for their benefit. While customer acquisition is always good, it is also important to build strong customer relationships.
Using Videos To Build Better Customer Relationships. Credit: Image by Pexels from Pixabay
As a business owner, it’s essential to the success of your business that you find the balance between innovative “production” and customer satisfaction. This is because the level of quality products you offer won’t really make a difference to your customers if they don’t feel valued. Customer experience is so important that it is the backbone of every successful modern business.
To solve this problem, many companies opt to send occasional newsletters and emails. Although these approaches may be somewhat effective (on occasion), the reality is videos are even more effective. Think about it, would you rather spend time reading a newsletter or watching a video on Tiktok or Youtube? If you conduct a poll, you’ll find that many people would rather spend their time watching a video than reading an email.
Video content reigns supreme in the current marketing space. This is why you’ll find that many top businesses are diversifying into having more video content. The question to ask now is, “How exactly can I use videos to build better customer relationships for my business?” Read on to discover five highly effective ways to capitalize on this trend and use videos to build strong customer relationships.
Top 5 Ways To Build Strong Customer Relationships With Videos
1. Integrate videos into your customer journey
If you aim to keep your customers interested and responsive during their customer journey, consider including videos as part of that journey. Utilizing video at various touch points along the wider sales funnel can help your audience form a favorable impression of your business. This will pave the way for a solid, long-lasting client connection and allow you to build strong customer relationships.
Include videos in your mail campaigns Credit: Unsplash
For example, consider the awareness stage of your sales funnel plan. In this stage, your aim is to increase the awareness of your brand and its products. Including informational videos about the different products you have or things customers need to know about your industry will prove invaluable. This is especially true if they are beginners. A video at the end of your funnel highlighting how your company can help provide solutions will enhance your conversion rate. These videos could include product demonstrations and video reviews.
Note, however, using videos in your customer experience should not stop after-sales conversion. Including videos in your post-sale retention marketing campaigns will ensure you’re able to enjoy improved customer retention and engagement. This will help you to build an active customer base. Your post-sale video retention approach could involve you including tutorial videos or videos of other customers using your products. This will both serve to encourage customer loyalty and help people see more ways they could benefit from your product.
2. Personalize customer support with videos
We’ve all had experiences where we have an issue with a particular product and cannot resolve it ourselves. This is usually because we simply do not understand the help article that’s supposed to “help” with the fix. You will also probably have had experiences where you reach out to customer support for help, and they patiently guide you step by step on how to resolve your issue. You probably left that encounter feeling special and valued.
If quality “audio” support could make you feel that special, then imagine how much more special your customers will feel when they get a video tutorial from a customer agent on how to fix their product problems. Customers want to feel valued and when you solve their issues with personalized video content, that’s exactly the feeling you spark in them. Personalized customer service videos will perfectly complement your marketing efforts for better client retention.
Live customer support will help boost customer relationships. Credit: Pixabay
Here’s a tip for you: When you’re having a customer service team member film a personalized video on how to fix a particular problem, have them start by introducing themselves and mentioning the customer’s name. This tailored approach will help your customer feel more valued and help them feel like you care about their problems. If the problem appears to be more complex, you could ask a service representative to start a live video chat with the affected customer.
3. Involve your audience in video content creation
Recall how we mentioned that customers always want to feel special; well, that’s not all. They also want a part in the choices your company makes. Occasionally giving customers a voice in creating the video content you release can result in some of your best concepts. It will also simultaneously help you build strong customer relationships. Why? People are likely to watch only what they are interested in. Also, sourcing video ideas from your customers is an excellent way to know what you should address in your videos.
Polls are a good way to build customer relationships and engagements. Credit: Pixabay
If you release videos without knowing what your customers want to see, they won’t have the impact you want. This is because the people the videos are meant for don’t find them useful. In addition, getting feedback can help you become aware of changes in what clients expect from your business. This is important as client expectations usually change over time. So, by asking for feedback, you’re able to adjust your business model accordingly.
When you want to do this, you could use the email list from your retention marketing campaigns to deliver polls to your customers. After submitting the poll, notify the respondents of the findings to keep them informed. This will demonstrate that you value their feedback. You could also use your social media account to survey what video content your target audience is interested in. This option is much broader, so you may get responses that aren’t from current customers. Nevertheless, your results will still give you a solid impression of what your customers want to see.
4. Have a posting schedule for your videos
Can you imagine seeing a movie series or reading a book series with an erratic update schedule? There’s a very high chance that, eventually, you’ll get tired of never knowing when to expect a new release and move on. This is precisely what will happen with your customers if you don’t have a regular video posting schedule.
Schedule your video posting to keep your customers engaged. Credit: Pixabay
Regular video production lets your viewers know what to expect from you regarding content. It also ensures they keep you at the forefront of their minds. If your customers know when to expect new video releases from you, they’ll value it a whole lot more. Additionally, having a content schedule will ensure you have enough time to advertise and drive interest for your video on social media platforms. This will, in turn, increase the number of people who see your video and turn out to support it.
Note, however, that you should always set realistic video posting goals. The one thing you never want to do with video content is overpromising and underdelivering. If you do this, it can severely hamper your ability to build strong customer relationships. It’s better to keep your video posting to once per week than to try posting every single day. This is because daily posting isn’t realistic, and you’ll just end up raising your customers’ expectations only to disappoint them.
5. Go Live Regularly
If you conduct a survey, you’ll find that live video event such as webinars and Q&As are usually well attended. So this is something you want to include in your video retention campaigns. This is because live events offer your customers a direct communication channel to your business. It also boosts the idea that you’re very accessible and allows you to build strong customer relationships. When people watch live events, they are aware that you are largely operating without a script and that the knowledge you are imparting results from experience and competence. So they will trust your brand and products more.
Live events help you boost customer relationships and trust. Credit: Unsplash
A Q&A doesn’t necessarily have to be centered around your brand but might be about your product. For instance, you can engage a thought leader to respond to inquiries from clients regarding a particular specialist sector subject. Ideally, that individual will also promote the event to their audience, providing the chance to introduce new people to your business. Note that when you go live, always leave room for your audience to ask questions. Allowing 20 to 30 minutes for your audience to ask any question they might have will increase interest in the subject and, consequently, in your brand.
You can also drum up interest for your live event by announcing you’ll be giving out special “perks” to those who attend. These perks could be anything from special discount codes to customized swags or even ebooks they’ll find very useful.
Getting Started With Video Content For Customer Engagement
Now that you know some of the important ways video content can help you build strong customer relationships, there is one other thing you should know. For your video content to be effective, it must be well-recorded with high quality and expertise. Now you’re probably thinking, “I’m not sure I have that level of video recording expertise.” Not to worry, you don’t have to. This is where 8MediaGroup comes in!
8MediaGroup: Your Springboard To Build Strong Customer Relationships
Not everyone can work a camera or direct a video guaranteed to produce high-quality results; frankly, not everyone has to. At 8MediaGroup, however, getting results that resonate from video recordings is all that we do all day, every day. We are a Washington DC Metropolitan Area production company with a passion and desire to create high-level video content that delivers astounding results every time.
If you want your brand story told right, if you want high conversion video ads, if you want significant customer retention and engagement results for your website, then you need 8MediaGroup on your content creation team. Click here to reach out to us today, and let’s help you build strong customer relationships and get you the video retention results you want.
