Video testimonials offer a potent opportunity to humanize your brand, build trust, and nudge potential customers over that decision-making finish line. But what fuels a truly impactful testimonial? It’s all about asking the right questions.
Here are 5 essential questions to include in your customer testimonial interviews:
- 1. Can you describe the challenges you faced before using our product/service?
- This sets the stage by establishing a clear pain point. It gives the viewer someone to root for, increasing investment in the customer’s story.
- 2. What made you choose our solution over other options?
- This delves into your unique selling point. It’s subtly validating to hear a customer explain why they chose you over the competition.
- 3. How has our product/service specifically improved your [process/workflow/results]?
- Avoid generic praise. Focus on tangible benefits using metrics if possible (e.g., “This tool reduced customer support time by 30%”). Specificity increases credibility.
- 4. Would you recommend our product/service? Why or why not?
- A direct recommendation is simple yet powerful. Let them explain why someone else in their position should give you a try.
- 5. Is there anything else you’d like to add?
- This open-ended prompt allows your customer to share unexpected insights you might not have thought to ask about. It can lead to the most authentic, genuine responses.
Bonus Tips:
- Pre-interview: Send these questions to your interviewee beforehand. This allows them to reflect and prepare more thoughtful answers.
- Conversation is key: Don’t stick rigidly to a script. Be open to follow-up questions based on their responses.
- Get permission: Always get written consent to use the testimonial and clarify how it will be used.
Remember, your goal isn’t simply to get positive feedback. It’s about unearthing stories that authentically resonate with the challenges and aspirations of your target audience. By focusing on these key questions, your testimonial videos will have the power to convert viewers into customers.
