Corporate events often have a reputation for being stuffy and uninspiring. But with a dash of creativity and a focus on your goals, event videos can be a powerful asset. Let’s dive into five examples of corporate event videos that got it right and what makes them stand out:
1. Salesforce Dreamforce: Building Community & FOMO
- Why it works: Dreamforce recap videos showcase the sheer scale, energy, and sense of belonging the event creates. They successfully induce FOMO (fear of missing out) in potential attendees.
- Lesson: Capture the buzz! Highlight the networking opportunities, learning sessions, and social aspects that make your event unique and desirable.
2. HubSpot Inbound: Thought Leadership & Takeaways
- Why it works: HubSpot’s event videos feature interviews with industry experts and distill actionable insights and best practices. They establish themselves as thought leaders in their field.
- Lesson: Provide value beyond the event itself. Share knowledge freely and repurpose content to keep the conversation going and build authority in your niche.
3. Apple Product Launches: The Art of the Reveal
- Why it works: Apple’s product launches are legendary for their sleek visuals, dramatic reveals, and focus on innovation. The anticipation they build is unparalleled.
- Lesson: Even if you’re not launching a groundbreaking new gadget, build excitement and focus on the unique benefits your event offers to attendees. Tease content and speakers to drive interest.
4. Google I/O: Innovation & Community
- Why it works: Google I/O’s event videos seamlessly blend product announcements with inspiring talks and engaging community moments. They showcase innovation and foster a sense of belonging among developers and tech enthusiasts.
- Lesson: Don’t just present information, weave a narrative. Showcase the human element, highlight the community, and create a sense of anticipation for upcoming innovations.
5. Microsoft Ignite: Learning & Expertise
- Why it works: Microsoft’s “Ignite” event recaps prioritize learning opportunities and expert insights. They position the company as a valuable resource and knowledge leader within the tech industry.
- Lesson: Showcase the educational value of your event. Feature interviews with experts, highlight key takeaways, and position your brand as a source of expertise.
Key Takeaways:
- Define your goals: Are you driving registrations, showcasing company culture, or sharing industry insights?
- Production Value: Invest in polished production. Your event videos reflect your brand.
- Focus on Storytelling: Weave in a narrative that highlights the value and impact of your event.
- Strategic Distribution: Get your videos in front of the right audiences across multiple channels.
Remember, the best corporate event videos are engaging, informative, and inspire action.
Let’s get creative! What kind of corporate event would you like to create a video for? Share your ideas with 8 Media Group, and let’s brainstorm some winning concepts!
